Research On Marketing Strategy Optimization Of Huawei Smartphones In Pakistan Market

With the continuous development of technology,the way of life,production and thinking patterns of human beings have undergone great changes.The application of technology has driven human progress,and the emergence of smartphones is the result of technological development.Smartphones have completely changed the cell phone business,making the structure of the cell phone industry change many times and bringing the development of the cell phone industry into a new stage.With the success of Apple phones and Samsung phones,it is easier for new companies to enter the smartphone market.Huawei has become a major competitor in the international market by closing the technology and performance gap with other cell phone brands.As China’s largest telecom company,Huawei has successfully positioned itself as a customer-centric brand,winning the trust of customers and gaining a large share of the market in other countries as well.Huawei smartphones are very popular in Pakistan,where the company has a strong position in the market by offering "high quality,low cost and attentive service".Huawei has a good reputation in the market and enjoys strong support from the Pakistani government,public and industry operators.However,there is not much academic research on how Huawei smartphones are marketed in Pakistan,so it is important to learn more about Huawei’s smartphone marketing strategies and successful practices.This thesis uses a literature review to look at how Huawei smartphones have changed over time and how well they have sold.Obtaining second-hand data and materials through the internet to study Huawei’s business growth,target and positioning strategy,marketing strategy,customer service strategy,and brand strategy in the Pakistani market.Also,a Google Forms questionnaire survey analysis with 200 people in Islamabad between the ages of 18 and 35 explore the challenges and causes of Huawei’s international marketing strategy,target market,and market positioning in Pakistan.The goal of the study is to come up with practical ways to improve Huawei’s marketing strategy.The hope is that this will help the domestic smartphone industry grow faster and better and lead to more success stories like "Huawei”.Based on marketing theory,this study suggests optimization strategies that fit with product strategy,price strategy,place strategy,and promotion strategy,and also gives guarantee measures how future marketing strategies should be put into place.This study not only contributes to the development of Huawei’s smartphone business in the Pakistani market,but also helps other smartphone companies engage in international marketing.