| Over the past five thousand years,China has precipitated a long-standing and profound traditional Chinese culture.With the comprehensive development of China’s national power and economy,carrying forward and inheriting the spirit of traditional Chinese culture has become a common vision of every Chinese person and the responsibility that every media staff must adhere to.In such an era when there is a constant need to enhance the national cultural confidence,creating high-quality Chinese traditional cultural programs is the mainstream of all media platforms and the main road to the revival of traditional TV media.With the proliferation of numerous shows on various TV stations since the new millennium,the pan-entertainment phenomenon of variety show has formed a stereotype in the minds of the audience.Many netizens commented that China’s local variety shows adopt very superficial ways including plagiarism,copying,and creating gimmicky to gain clout.Because of the improvement of Internet technology and aesthetic standards,many variety shows,merely providing entertainment,have gradually failed to meet the new needs of today’s audience.In recent years,under the guidance of General Secretary Xi Jinping,various TV media began to redefine the mainstream route,and many cultural programs emerged,with CCTV bearing the brunt.Cultural programs such as National Treasures,Everlasting Classics,Chinese Poetry Conference,China in the Classics and Central Axis were given unanimous praise by the audience.Despite the impact of short videos and online media,Henan TV insists on creating cultural programs such as Spring in the Pear Garden,Martial Forest,and Gate of Henan.With the popularization of 5G+AR technology,Henan TV has continuously produced cultural programs of high quality,including Palace Banquet in Tang Dynasty,Wonderful Tour of Dragon Boat Festival and Rhapsody on the Luo River Goddess which gone viral on Chinese social media platforms and won much acclaim after its debut at the 2021 Henan TV Spring Festival Gala.Henan enjoys a rich regional culture which lay a solid foundation for the formation of the “Chinese Festival” series of programs.In recent years,Henan TV has taken “Chinese Festival” as the central point for innovation,presenting excellent traditional cultural programs creatively.A series of TV series such as Qingming Riverside Landscape Garden,Chinese Character Heroes,Martial Arts Assembly,Yong Blood in Song Dynasty also transmitted this vision to the audience,reshaping the image of Chinese festivals.Nowadays,the “Chinese Festival” series of programs has derived various cultural products,such as cultural and creative figures,digital collections,and joint souvenirs,which are deeply loved by audiences across the country.This series of programs has provided Henan TV with unique creative resources.And Henan,as the cultural center of China for 3,000 years,also witnesses new hope for cultural inheritance and given new vitality because of the success of these new programs.This paper will take the excellent works in “Chinese Festival” series created by Henan TV since 2021,including Palace Banquet in Tang Dynasty,Rhapsody on the Luo River Goddess and The Sound of Owl,as the research object,exploring their aesthetic significance and traditional aesthetic spirit.Besides,this paper would systematically analyze the new aesthetic characteristics of the “Chinese Festival” series of programs,such as natural scenery,cultural differences,regional culture,clothing appearance,etc.Lastly,this paper would further analyze the innovation and aesthetic differences of the“Chinese Festival” series of programs.At the same time,the author will study the innovation of the communication process of the series based on actual phenomena.In general,the emergence of “Chinese Festival” series of programs has become a type benchmark for contemporary excellent cultural programs.And it sets a shining example for the whole TV industry,which is in a downturn,thus opening up a new path and providing a realistic reference for future cultural programs. |
