Research On Agricultural Science And Technology Communication Of Yan’an Liberation Daily

Scientific and technological knowledge plays an irreplaceable role in agricultural production and daily life,and in the process of dissemination and popularization of production technology,mass communication plays an important role in providing relevant scientific knowledge to the audience in a timely manner.During the Yan’an period,under the leadership of the Communist Party of China,the border areas implemented a major production movement in agricultural production,promoting the continuous improvement of agricultural production technology and promoting the development of agricultural production in the border areas.Yan’an Liberation Daily,as a border area official newspaper,also cooperated with the production movement in the border area and vigorously promoted agricultural related technical knowledge,bringing advanced production technology to border area agricultural producers.Since the establishment of the Yan’an Liberation Daily,the newspaper has provided a large amount of agricultural technology dissemination content for the people of the border areas,starting from specific content such as planting,animal husbandry,forest cultivation and protection,water conservancy,etc.,to guide the agricultural production in the border areas.The Yan’an Liberation Daily has a diverse range of disseminators,including agricultural technology workers and farmers with rich production experience in the border area,as well as border area residents,newspaper editors and journalists.It can provide a more diverse range of agricultural production technology knowledge to the audience from different perspectives,and the rich and diverse dissemination content also makes the newspaper’s audience group wider.In order to enhance the audience’s understanding of agricultural production technology,newspapers have established diversified columns,using a combination of images and text to provide audiences with technology dissemination content that is close to their production and life in easy to understand language.At the same time,newspapers also attach importance to strengthening interaction with the audience,setting up "mailbox" and other columns to interact with the audience.During the seven years since its establishment,the dissemination of agricultural technology in newspapers has had significant effects on the people and society of the border areas,and has had a significant impact on the development of the border areas.Studying the agricultural technology communication of the Yan’an Liberation Daily is not only a supplement to its research on technology communication,but also an in-depth exploration of its long-term significance in agricultural technology communication.The agricultural science and technology dissemination practice of Yan’an Liberation Daily has a certain guiding role for our current agricultural science and technology dissemination,and can provide reference for us to efficiently and high-quality provide agricultural production technology,which has certain practical value.