A Study Of The Science Communication In Yan'an Liberation Daily

The spread and popularization of scientific knowledge is one of the important functions of mass communication,the mass media has an irreplaceable role to the public scientific enlightenment. Yan'an Liberation Daily as a founder of the Communist Party of China Journalism,exposure to the backward, poverty, occlusion of the dissemination of rural ecological and frequent wars in the communication context, attaches great importance to science communication, and accumulated a wealth of experience. Therefore, it has a profound impact on China's modern journalism and communication, and it has important research value and practical significance.This paper uses textual analysis method. With the help of five steps of structure propagation,analyse the content, audience, communication strategies and communication effect of science communication in newspaper, tries to clarify the basic clue of science communication.At the same time, combined with the related point of view of scientific communication model, analysis of the structure model and function model of science communication. And based on above research,summarize the historical value and realistic enlightenment of science communication in Yan'an Liberation Daily.The results of the study showed that Yan'an Liberation Daily's science communication is the results of interaction of many social reality. The main content of science communication in Yan'an Liberation Daily is natural science knowledge, embodied as science knowledge, knowledge engineering, knowledge of medical treatment and sanitation, agriculture knowledge,and many other aspects. Yan'an Liberation Daily's science communication with different tendencies and different emphases, presents the unique structure mode in the communication process,specific performance as a whole in the linear mode mainly, part of transiton to the nonlinear mode. Among them, "missing model" for representing the linear propagation throughout in the newspaper of science communication, after experienced a party rectification movement and the newspaper revision, the "democracy model " to represent the nonlinear propagation mode gradually revealed.Yan'an Liberation Daily produce social function, mainly reflected as propaganda and agitation function, function of organizational communication and scientific enlightenment function.The science communication in Yan'an Liberation Daily has a special historical value. Itcreated a model of China's science communication in rural areas, highlighting the object and purpose of the science communication, the formation of the traditional respect for knowledge and respect for talent, promote the science and progress of the social revolution. In addition, Yan'an Liberation Daily's science communication also has a strong practical significance, it spreads the dissemination of ideas and communication skills of today's science communication,especially for rural science communication has the reference significance.