Image Rhetoric Of Environmental Issues And Construction Of Green Public Sphere

The subjects of this study were 156 samples of drawings published by the official account of People’s Daily Weibo on Earth Day during the 10 years from 2013 to 2022.Focusing on the image modification of environmental issues and the construction of green public domain,using the analysis framework of visual grammar,in order to explore how the mass media can write environmental problems in the current society through images,how to shape the public’s environmental cognition and ecological civilization concept,How does this writing serve the construction of the green public domain.The introduction mainly includes five parts: the origin of research,the summary of research,the theoretical basis,the research design,the significance and innovation of research.The research origin part mainly elaborates the research background of the paper.When the environmental problem becomes the focus of the government,the image communication paradigm and the rise of new media platforms such as Weibo make the construction of green public space take shape.In the part of the review,the research status of environmental communication and green public domain at home and abroad is carried out to determine the direction for the follow-up research.The theoretical basis part expounds the analytical framework of this study,which is based on the previous visual grammar theory,after integration and revision,and explains the content and interpretation dimension of the framework in detail.The design part mainly explains the research problems,research methods and research samples.Finally,after affirming the feasibility and innovation of this study,the full text is discussed.The first chapter uses the method of quantitative analysis to count the environmental issues and images of the official Weibo of the People’s Daily,and clarifies the image types and theme distribution.Based on the analysis of its image characteristics,it summarizes the natural scenery,cruel wonders,people and nature,Five visual frameworks of animal themes and text data.The second chapter uses the discourse analysis method to make the case analysis from the visual grammar angle.Finally,it is concluded that the People’s Daily official Weibo uses images to construct environmental issues,and how this construction model serves the needs of establishing environmental awareness.The third chapter takes care of the research questions raised at the beginning of the article,and examines how the People’s Daily official Weibo conducts "green discourse" production and "green public domain" construction from the dimension of representation and interaction.The fourth chapter on the basis of the previous,combined with historical materials,relevant political communication,sociological theory,respectively,the construction of the characteristics of environmental issues,the reasons for the formation of these characteristics and blind spots are analyzed.