Study On The Communication Effect Of B Station Account Of Xinhua News Agency

With the development of network technology and the rapid rise of new media,the environment of new media is becoming more and more perfect,which has a huge impact on the media forms dominated by traditional media and traditional modes of communication.Subculture has gradually stepped onto the stage of cultural communication.With its strong resistance and distinctive stylization,it constantly challenges and deconstructs traditional mainstream media and mainstream culture.How to continue to strengthen the guiding power and influence of mainstream media and firmly grasp the direction of public opinion under the multi-cultural new media environment in which young people live is an urgent issue to be further explored.In this paper,the research object is determined to be the B station account of Xinhua News Agency.Based on the 5W mode and a large number of data analysis,it summarizes the communication effect of its high play volume,high praise volume,high comment number and the number of bullet screen.It analyzes the reasons behind the three aspects of content,users and the main body’s operation ideas,and finds out targeted strategies and methods to promote the further development of the account.