Research On Innovation-oriented Competitive Strategy With Enterprise Standards As The Core

This thesis conducts a case study on NVIDIA Corporation to explore an innovation-oriented competitive strategy that revolves around enterprise standards.The reason for selecting NVIDIA Corporation as the case study is its global recognition as a semiconductor company that has achieved remarkable success through technological innovation and market competition by establishing enterprise standards and promoting them as an ecosystem platform.This research investigates the implementation methods and effects of its innovation-oriented competitive strategy by collecting and analyzing relevant data from NVIDIA Corporation.Data acquisition primarily involves the following approaches: firstly,conducting a literature review to gather and analyze relevant academic papers,research reports,and business analyses;secondly,accessing NVIDIA Corporation’s official website and annual reports to obtain information on the company’s strategic planning and innovation strategy;and finally,conducting quantitative analysis on NVIDIA Corporation’s financial data and market performance over the past few years to evaluate the effectiveness of its innovation-oriented competitive strategy.The research findings demonstrate that NVIDIA Corporation’s innovation-oriented competitive strategy with enterprise standards at its core plays a crucial role in driving the company’s technological innovation and market competition.Firstly,by establishing and promoting industry standards,NVIDIA Corporation can secure a leading position in the technology field,enhance product market acceptance,and competitiveness.Secondly,NVIDIA Corporation emphasizes collaboration with partners to build an ecosystem and drive industry development through collaborative standardization.Additionally,NVIDIA Corporation continuously introduces new products and solutions to meet market demands and expand market share through sustained investment in research and development and innovative practices.Based on these findings,this research draws the following conclusions: an innovation-oriented competitive strategy with enterprise standards at its core is crucial for a company’s success.By establishing industry standards,building ecosystems with partners,making continuous investments in research and development,and fostering innovation practices,companies can continuously enhance their technological capabilities,strengthen market competitiveness,and achieve sustainable development.This provides valuable insights and lessons for other enterprises,particularly in technology-driven industries,highlighting the importance of prioritizing innovation strategies centered around enterprise standards and actively participating in standardization and promotion efforts to gain a competitive edge.