Analysis On The Application And Development Path Of Archival Information Dissemination Media In The Construction Of Social Memory

As the original record of human practice,archives play an important role in carrying social memory,and make irreplaceable contributions to the construction of social memory based on its media.With the continuous improvement of the level of modern information technology,archival resources use modern media to achieve the dissemination and sharing of archival information,to achieve the integration and utilization of archival resources.So,the use of archival information dissemination media to build social memory has become a historical responsibility.At present,there are few researches on the combination of archival information dissemination media and social memory construction,and most of them are based on the macro level to divide the media according to the nature of the media,or directly study the application of a certain media in the construction of social memory,and there are few studies based on the application of media.From current representative communication practice,archival portal website,social media represented by the archival We Chat official account and visual media represented by the archival TV program are the main ways to obtain and disseminate archival information.The construction of social memory with the help of these archival information media will make great contributions to the promotion of social memory work.Therefore,it is of positive significance to promote the construction of social memory and realize the value of archives by integrating the widely used archival information dissemination media and investigating and analyzing their specific application in the construction of social memory.The following aspects are mainly concerned in this research.Firstly,define the concepts of archival information dissemination media and social memory construction,expound the theoretical basis of the research—“ 5W ” communication theory and social reproduction theory,then discuss the relationship between archival information dissemination media and social memory construction.Secondly,according to the application of archival information dissemination media in the construction of social memory,summarize the representative media in the practice of archival information dissemination,including archival portal website,social media represented by archival We Chat official account and visual media represented by archival TV program,then analyze and summarize the specific application status of these three media in the construction of social memory.Thirdly,With the help of the backward deduction of PSR model,based on the application status of the three representative media in the construction of social memory,combined with the different stages of social memory construction,put forward the application principles of archives information media and the related factors affecting its application respectively,and put forward the corresponding development measures for different stages,including relying on social forces and improve the collection construction;respect the objective history and promote product innovation;strengthen media interconnection and expand the scope of communication,improve communication channels and enhance interactive feedback.In addition,also propose to establish an index evaluation system for archival information dissemination media and apply it to measure the contribution of media to the construction of social memory.Finally,summarize the full text and the conclusions.