A Study On The Phenomenon Of "Cloud Clubbing" Of Internet Users From The Perspective Of Carnival Theory

In the Internet era,people enjoy various forms of carnival.Since 2021,"Cloud Disco",represented by "Repair nightclub",has gradually appeared in people’s vision,which makes the live casting of role created by interactive participation of barrage,an innovative attempt of network broadcast,and this attempt has brought relevant commercial value.The maximum number of people in the live broadcast room of the nightclub is over 600,000.The daily gift income reached 20,000 yuan.With the development of "Yunbundi",its content forms gradually become diversified.Young people are dancing in online nightclubs in search of their electronic souls.And "Cloud Disco" is no longer confined to the simple disco,but to add a variety of wonderful gameplay and various themes,"crowded subway","Shuangcheng artillery battle" have been launched.In this paper,from the three perspectives of the performance mode,driving factors and reflection after the carnival of Internet users,mainly with the representative of "Cloud disco dance" "hook nightclub" as the research object,comprehensive use of literature analysis,case analysis,participatory observation method and in-depth interview method of four research methods to study and analyze the performance mode and motivation of Internet users to participate in "cloud disco dance" carnival.It is found that the exhibition mode of netizens is mainly reflected in scene carnival,audience carnival and meme carnival.In the carnival of "Yunbundi",the loneliness,resonance and ritualized interaction from the bottom of the heart all drive young people to participate in the carnival on the dance floor.And "Cloud Bundy" in the scene,form,theme and other aspects,for a group of young people with electronic soul to provide emotional resonance carnival.In addition,we should also reflect on "cloud disco".Excessive online carnival weakens the interactive connection of offline scenes,and its emotional consumption hides the business logic.Faced with the difficulties of "cloud disco",platform creators should strengthen their own construction and create a more immersive disco pool.