Study On The Influence Of MBTI Memes On The Transferees

Meme,as the basic unit of popular culture,which is widely spread among the contemporary public,provides a wall to build the circle of culture,and makes the culture firm,to achieve this kind of cultural representation of the topics discussed by a specific audience;the MBTI personality inventory is popular in industry and today’s social environments because of its simplicity and ease of understanding,at the same time,it also permeates the social environment of the Internet.People who have strong interests and social desires form an interest group based on the MBTI culture,thus producing various forms of content-based memes based on the MBTI,and use these memes to spread and receive their own ideas.Emoticons are the most popular form of meme among fans who have created a series of test-related memes based on the MBTI.Based on the research of the fans of MBTI expression bag,this paper studies the following questions by questionnaire and other research methods,taking the members of the group of MBTI fans of Douban as the main object of investigation: in the view of the theory of memes,how the memes of the MBTI meme are generated,characterized and spread;after the memes of the MBTI meme,whose main goal is humor,are viewed by the recipients,what are the attitudes,forms and effects of expression of the receiver,and whether the contents presented by the meme of the MBTI meme will make the receiver understand and judge accurately,and how it affects the receiver.This paper is divided into five parts: the introduction part summarizes the research status of MBTI and memes of memes,and puts forward the research problems about the influence of memes of MBTI on the transferees,the first chapter defines the concept of MBTI meme,describes the characteristics and transmission process of MBTI meme,and determines the theory needed for this study Chapter 2 describes the overall design of the study,using research methods to collect data for data analysis,the results of the study:Chapter 3 based on the results of data analysis to conclude that the MBTI character test text description is not unique,according to the summary of the study,the paper analyzes the influence of MBTI memes on the self-presentation and self-cognition of the transferees According to the conclusion of the study,chapter four considers the uncertainty of MBTI personality on self-cognition,and extends the two-sided function of Internet memes,as well as the negative consequences of stereotypes in Internet memes,and hope for the future development of research.