Research On Art Design Of Integrated Media In Advertising Sign Industry

With the rapid development of economy and society and the adjustment of relevant policies,media convergence has gradually become a means to optimize service process and development transformation of traditional industries.The presentation form of media convergence is fusion media.Through integrating different traditional media carriers,different media information display modes of picture,text,sound and film are combined to optimize publicity services.So that the information finally presents a single media platform,with the characteristics of a variety of different presentation ways,conform to the economic development goal.Advertising Banner magazine is a leading platform for the exchange and communication of relevant experience in the advertising sign industry.However,the particularity of its paper media has affected its communication ability to a certain extent,and its related short video media and graphic promotion media have not formed a good complement.Therefore,taking the transformation of Advertising Vane magazine as an opportunity,the magazine integrates different media information platforms and builds its professional media publicity platform.As this subject is interdisciplinary,there is no specific theoretical research.Firstly,this paper summarizes and studies the development cases of advertising sign industry at home and abroad,the development cases of integrated media in other industries,the theory of media convergence,and the theories and methods related to service design,and then finds out the actual crossover points according to the project practice and the theories of different disciplines as the theoretical support for the construction of integrated media.Secondly,I practiced in some enterprises in Shanghai and Changzhi City of Shanxi Province to master the relevant information of industrial links,conducted face-to-face interviews to deeply understand the relevant service contact points between the industrial chain of the advertising sign industry,and sorted out the data of the service objects in the industry and the actual needs of the development of their own financial media.Then,according to the feedback data from users and builders in the future,combined with the excellent cases of financial media platforms built in other industries,the "Advertising Banner" financial media platform was designed in terms of structure planning,function setting,interface interaction,use logic,interface art design and other parts.Finally,according to the theoretical research and interface usability testing method,the overall evaluation of the integrated media platform scheme.The key points of design were improved in view of the content structure and integration scheme,and a complete Advertising Beacon integrated media APP service platform was finally built to meet the user experience of the overall industry participants.There are three innovations in this paper as follows:(1)Integrate the impact of the current development of the advertising sign industry with the contact theory of service design and the relevant theory of media convergence,including the industry publicity,the communication difficulties of its own participants and the disordered transmission of information within the industry.This paper probes into the necessity and feasibility of the integration and transformation development of traditional media.(2)Starting from the actual needs of the builders and managers of the advertising banner integration media,the policy promoters in the industry and the participants of the industrial chain in the actual advertising sign industry,and combining the psychological and commercial demands of specific users,the relevant opportunity points are explored.Media innovation makes the channel of overall information dissemination smoother.(3)The user experience elements in interactive media design are used to design the interface and logic respectively,so that the combination of different media information conforms to people’s new information receiving way and keeps pace with The Times.