Analysis And Design Of Network Interactive Advertising System For Digital Media Environment

With the rapid development of the Digital Media, communication can be realized in a greater variety of forms and manifestation. People’s way of living, studying, working and thinking is being changed.In the environment of Digital Media, people can receive the information from every corner in a moment, and easily access the information they need. In some way, people have already been the master of the information, and it has rendered conventional one way communication out of date. It is also more difficult to attract consumer’s attention now.Influenced by the information and technology, advertisement innovation is now taking a plural manifestation with richer content. In particular, as an important communication, online advertisement develops rapidly in the digital period. At the same time, it grasps retailers and consumers’attention and favor. However, the rapid development of advertisement innovation also brought many problems. Therefore, designers begin to pay more attention to user’s experiences and communication so as to direct users’attention to the content of the advertisement. In the digital media environment, art is in harmony with technology, and it stimulates the development and implement of interactive advertisement. Whether the advertisement can transcend the bottleneck in the future will lie on the interactive technology.This article starts with an explanation for theories of digital media and advertisement innovation. It then briefs the theories of interactive advertisement and its online technology. Next, the article analyzes in detail online interactive advertisement’s demand, feasibility, functional requirement, non-functional requirement and operation flow. Then, it introduces the online interactive advertisement’s design theory and method. Besides, it also makes an explanation and introduction of the principle of design, concept of design, structure’s design, content’s design, interface’s design of interactive advertisement. Its claim is evidenced by some cases of design. Finally, it summarizes the online interactive advertisement’s analysis and design in digital media environment. In retrospect of its weakness, the article makes prediction of online interactive advertisement, and provides a reference for future’s design.