Investigation Report On The Status Quo And Problems Of Mashan Country Converged Media Center To Help Rural Revitalization

Technology upgrades promote the covergence of traditional media into new media to carry out self-help campaigns,and national policies further promote media convergence down to county-level media to carry out in-depth development.Whether for market survival or policy requirements,county-level media must transform themselves to achieve survival and development in the Internet age.At this stage,the rural revitalization strategy is aimed at the issue of "three agricultures" and masses of farmers,the public.As grassroots mainstream media,the countylevel converged media center is the closest to the grassroots both geographically and emotionally,and is a powerful booster to realize rural revitalization,which is highly compatible with the rural revitalization strategy.This paper selects the Mashan country converged media center as the research object and conducts a field investigation,focusing on the current situation and problems of county-level converged media center to help rural revitalization.Through interviews,observations and data collection and analysis,it is found that the Mashan country converged media center promotes rural revitalization in various ways,such as opening up agricultural programs and popular science series reports;opening "slow live broadcasts" to promote rural resources;participating in e-commerce live broadcasts to help increase income;spreading the culture of Zhuang minority,guiding the public to change their customs,and assisting the government in rural work deployment.However,at the same time,due to the lack of operation and innovation in content,lack of user thinking、low integration of "media+" mode,and limited human、financial and material resources.There are four major problems: insufficient expression of rural content,poor service to the public,weak ability to empower rural economy,and insufficient power to help rural development.For the above survey findings,combined with research and academic research,Mashan country converged media center should optimize the content in an all-round way,establish a "strong connection" with the public,improve the construction of platform service functions,deepen the adhesion with rural revitalization,and improve reasonable institutional mechanism to improve its ability to contribute to the sustainable development of rural revitalization.With the support of national policies,the county-level financial media center should make full use of existing resources,get out of development difficulties to "guide the masses,serve the masses " and to help villages implement revitalization policies and promote rural development.