| Under the background of entertainment demand explosion,virtual reality,augmented reality,motion capture and computer vision,virtual idols in line with the aesthetics of generation Z.At the same time,with the support of the "14th Five-year Plan for Scientific and Technological Development of Radio,Television and Network Audio-Visual" and other national policies,virtual idols are gradually emerging in the fields of television programs,live broadcasts and short videos,and have great cultural and commercial potential.As a virtual idol with concern as the core,live broadcasting is the main way to interact with fans.They try their best to simulate the real interpersonal communication by their strong ability of making stems.In the long interaction between the ceremony,fans of the virtual idol produced a psychological dependence,and the virtual idol as "family","friends","lovers" and other important interpersonal relationships.In view of the media phenomenon of virtual idol and fans,this study selects domestic virtual idol top stream A-SOUL and its fans as the object of study.It is found that the virtual idol provides the fans with an immersive emotional experience through the virtual image of the beautiful girl,the role play of the real person,the ritualized live broadcast schedule and the new way of information transmission,as well as the super high technical,expressive and emotional force.The live broadcast site creates a ritual site,where virtual idols and fans are embedded in reconstructed virtual bodies,and common emotions and identity symbols are obtained by means of bullet screens,eye-catching messages,and interactive projection screens,and restrictions are set on outsiders by the language in the circle and the internal bullet screen threshold.In the ritual stratification,A-SOUL and fans form three types of affective relationship,i.e.idol attachment relationship,friend relationship and virtual lover relationship.The essence of virtual idol is to provide emotional relationship and emotional experience for fans.Fans hope to draw positive energy and spiritual compensation from virtual idol to make up for the fall of real situation.At the same time,the crisis of virtual idol collapse exposes the contradiction between commercial capital and fans’ equal ecology under the emotional relationship between virtual idol and fans.The trust crisis of virtual idol’s emotion,which is difficult to distinguish the true from the false,is quietly influencing the transformation of the relationship between virtual idol and fans. |
