Research On The Communication Strategy Of China’s Realistic Theme TV Dramas Under The Background Of Media Convergence

At present,Internet technology is becoming increasingly mature,media integration is strengthening,and the development of information technology is showing a good trend.New terminals and devices derived from information technology-based communication media are emerging,providing the public with more diversified information access channels,which brings important communication opportunities for TV dramas.Under the guidance of both national policies and the industry market,China’s reality dramas have maintained a rising trend in recent years.Through literature combing,we found that although reality TV dramas have attracted the attention of many scholars in terms of narrative themes and creation methods,there are not many articles that use individual TV episodes as content cases and conduct in-depth analysis of the reasons for their successful dissemination,and few people summarize and organize a certain reality TV drama as a case of successful dissemination of a type of TV drama.In order to explore how China’s reality TV dramas should be effectively disseminated through media technology in a more focuse d and in-depth manner,this paper uses the "5W" communication m odel as the theoretical framework from the perspective of communic ation studies,and takes the reality TV drama "The World " as the research object.After analyzing the characteristics of different comm unication elements and the impact of TV network communication,we formulated the "star effect" to activate the relationship communi cation,multi-subject participation and the "5W" communication mod el.In the dissemination process of the TV series "The World",we a nalyzed the characteristics of different communication elements and the impact of TV series online communication,and then formulatedtargeted communication strategies such as "star effect" to activate r elationship communication,multi-subject participation,and "participat ory interaction" in fragmented scenes,which provide successful exp erience for future online communication of the same theme.