Research On The Narration And Communication Strategy Of IQiyi’s Homemade Online Suspense Drama(2017-2023)

With the development of Internet,the emergence of Internet culture and network drama,and the support of policy to network film and television programs,some suspenseful network drama has gradually emerged in major websites,and has a large proportion in the whole network drama.In recent years,the development of domestic Internet suspense drama is in full swing.It catches the audience’s attention with its exciting plot and tests the audience’s psychology with suspense stories.The Silent Truth,The Secret Corner and so on all these suspenseful dramas stand out in the network homemade dramas,and have achieved great success on the network video platform represented by i Qiyi.Through qualitative analysis and text analysis,this paper analyzes the narrative and communication strategies of IQiyi’s homemade network suspense drama.The first part defines the relevant concepts of IQiyi’s homemade network suspense drama,combs the development process of homemade network suspense drama and IQiyi’s homemade network suspense drama,and analyzes the external reasons for the development of the latter.The second part explains the narration tactics of IQiyi’s homemade network suspense drama,including the characterization of heroes,villains and women,the plot structure of tree and contrast,and the audio-visual style.In the third part,on the basis of the narration strategy of IQiyi’s homemade online suspense drama,the author analyzes the ways of using big data accurately,innovating differentiated forms,creating brand value and building interest circle.The fourth part summarizes the problems and shortcomings of IQiyi’s homemade network suspense drama,and puts forward the corresponding development path,which provides a reference for IQiyi’s homemade network suspense drama.