Research On The Causes Of Social Media Burnout From A Reflexive Perspectiv

In recent years,social media users have changed their attitudes and behaviors of social media.Social media users are also cooling the enthusiasm of social media.The phenomenon of social media fatigue is gradually incorporated into public eye and has become a topic of many scholars.Through the study of social media fatigue,the author found that the researchers focused on the influencing factors and behavior results of social media fatigue.The theoretical perspective of research is usually SSO theory,SOR theory,root theory,cognitive load perspective,etc.The author found that the current research lacks from the perspective of reflexivity to analyze the cause of social media fatigue.From the perspective of the reflexibility,analyzing social media fatigue will help promote people’s comprehensive understanding and thinking about social media users,social media,and social relations,then will also promote different behavioral subjects to reflect on social media fatigue.The research methods taken in this study mainly include: literature law,depth interview,root theory and other research methods.In this study,22 interviewers in different ages,genders,and occupations were selected.Interviewers’ attitudes,use experience,behavior,etc.Comebined with respective of reflexibility,these causes of social media fatigue were inquired.The author adopted Nvivo11 software,encoded and organized the interview content.Finally,the corresponding conclusions had been drew.Results show that the social media fatigue is struggling to be the following aspects due to the view based on the interview.Firstly,social life is embodied;Secondly,social media product characteristics;Lastly,social users in social forces.Social media fatigue reflects the self-regulation and balance of social media users to face social media environment changes.In addition,social media information overload,content homogenization,pseudo-personalization,etc.also exacerbated social media fatigue.Finally,social relations maintenance can also increase the burden of social media users,affecting the user to generate boring,burnout and other emotions.The contribution of this paper is to further enrich the diversity of related research perspectives and content,and provide a certain reference for subsequent research.