Research On The Business Competitive Strategy Of CY Company’s Cultural Programs

With the rapid development of China’s economy and society,people’s demand for cultural and entertainment products is increasing.The government has formulated a series of policies to support program production with traditional culture as the core.The development of internet technology and innovative interactive methods has greatly promoted media convergence and provided opportunities for the development of cultural programs on new media platforms,leading to a new era of rapid development in cultural program production.In this context,media have increased their promotion and coverage of cultural content,while content production companies have strengthened their production and promotion of cultural programs.CY Company is a strategic and innovative cross-media content production company under a television station that operates in a marketoriented way and effectively connects the market with new radio and TV media platforms.However,due to the company’s reliance on traditional paths and models,the dissemination resources and channels for cultural program business are relatively single,autonomous research and development innovation faces certain obstacles,and the degree of market value mining is low.To enhance its competitiveness and gain market recognition and long-term development in the face of this situation,the company must conduct in-depth research on the resource potential of its core business.Based on an analysis of the external environment and internal resources of CY Company’s cultural program business,this article accurately identifies the market position of the cultural program business,makes strategic choices,and adopts effective measures to ensure strategic implementation.Firstly,relevant theories and models of strategic management are used to analyze the company’s external development environment,including macro environment,industry and market development,and other aspects.Then sort out the internal environment,such as business situation,resources and capabilities,to thoroughly evaluate the enterprise’s internal and external environment,strengths and weaknesses,and elucidate the objectives and strategies for business growth.Finally,specific measures for strategic guarantee and risk control are proposed from the perspectives of enterprise’s organizational structure,talent selection and utilization,and resource capability expansion.The centralized strategy formulated for the cultural program business will effectively enhance the company’s development advantages and comprehensive market operation capabilities,promote innovative development of the business,and achieve the company’s innovation development goals.In addition,this study on the practice of cultural programs and program production innovation will also provide some help and reference for the development of enterprises in the media industry.