Research On The Financial Evaluation Of The Profit Model Of Mango Excellent Media

In 2020,my country’s GDP exceeded 1 trillion yuan for the first time.It is the only economy in the world that has achieved positive growth.The people’s demand for cultural life has grown rapidly due to the improvement of living standards.In recent years,the rapid development of new Internet technologies has made the usage rate of PC and mobile terminals higher,and people spend more time on online entertainment media.Due to the large-scale user base in China,the Internet culture and media industry has ushered in explosive growth.The head companies of long video platforms with the same core business as Mango Excellent Media,none of them are profitable,and high income cannot cover high expenditure,which has become a pain point for all first-tier companies.Mango Excellent Media,as the first state-owned holding company in A-shares and the second echelon in the industry,is indeed the only profitable long video platform.How is the profit model of Mango Excellent Media constituted,is this model in line with its own development,and whether there are some hidden risks? Whether Mango Excellent Media can continue to develop and maintain a continuous growth trend,and whether its core business Internet video can rely on its unique profit model to enter the first echelon of the industry,the future business development direction is very worthy of the industry’s attention and experience.In this context,Mango Excellent Media has been attracting attention.After reading and sorting out relevant literature,the author found that corporate financial analysis can evaluate the level of the overall profit model of the company.Taking Mango Excellent Media as an example,this thesis discusses the pros and cons of its profit model from the perspective of financial performance research,hoping to establish and improve its profit model under the fierce competition in the industry,and provide effective suggestions for Mango Excellent Media and.This thesis mainly uses the method of literature analysis and case analysis to introduce the research background,purpose,significance and domestic and foreign literature review.Secondly,based on the diamond model,it briefly analyzes the current situation of my country’s Internet long video platform industry,and then briefly introduces the company of Mango Excellent Media and its development history.The company’s current revenue structure and cost structure are analyzed with relevant data,and then it is subdivided into five elements for analysis according to the constituent elements of the profit model.Thirdly,according to the various data of the annual report disclosed by Mango Excellent Media,use financial indicators and industry comparison to further evaluate and analyze its profit model.The study found that the profit model of Mango Excellent Media can continue to bring good performance,which is in line with the needs of enterprise development.However,in the process of rapid expansion,taking a more radical direction requires a variety of ways to ensure the safety of the company’s cash flow.Through the above analysis,the data has shown that the profit model of Mango Excellent Media can continue to make profits and is in a leading position in the industry.After that,combining the characteristics of the corporate profit model reflected by the data with the current industry environment,it is found that the current industry is changing rapidly,public opinion is strongly oriented,and there may be some risk points in operation,and put forward corresponding suggestions..At present,Mango Excellent Media is in the rapid growth period of industry development.Mango Excellent Media should keep up with the development and changes of the industry and improve the profit model in a timely manner to achieve long-term development.