The Research On Precision Marketing Of Mango Excellent Media E-Commerce

At a time when more and more Internet media companies and enterprises choose to enrich their businesses by laying out e-commerce businesses,Mango Excellent Media,as an Internet media company that has made the transition from traditional media improvement,has chosen to enter the e-commerce field,which has attracted particular attention.Taking mango excellent media company limited as the research object,based on the precision marketing theory and electronic commerce theory,and using the research methods of literature analysis,case analysis and In-depth interview method,this paper implements a more systematic analysis on the market situation,marketing mode and operation strategy of mango excellent media e-commerce precision marketing.The unique company background and strong content production capabilities enable mango excellent media to form an accurate market positioning from the aspects of consumers,brand ecology and market price at the beginning of the layout of e-commerce,so that mango excellent media can stand out among a number of e-commerce businesses and e-commerce platforms.Mango excellent media e-commerce has accurate target customers,which mainly including radio and television brand oriented,vertical structure oriented and star IP oriented.Mango excellent media e-commerce constructs a unique precision marketing model from the dimensions of strategy,process and technology to face the target customers.The operation strategy of mango excellent media e-commerce precision marketing mode is to carry out marketing activities according to brand characteristics,carry out advertising on multiple platforms and channels,improve the delivered value and meet customer needs.The precision marketing of mango excellent media e-commerce has more significant advantages,such as user profile ensuring the precise placement of advertisements,media integration achieving the interactive marketing of scenes,high-quality resources reducing the difficulty of customized recommendations,and the state-owned background effectively carrying out risk control.There are also deficiencies in the precision marketing of mango excellent media e-commerce,such as the lack of effective collection of user data,paying attention to promotion but ignoring service maintenance,and difficulty to repurchase from potential customers.To overcome these shortcomings,targeted measures must be taken,first,to establish a data precision marketing system;second,to improve the precise service links of e-commerce;third,to perfect the e-commerce value-added service system.