Research On The Hot Spots And Development Strategies Of The Official Accounts Of Economic Daily

The official account of Economic Daily is an important channel for disseminating important political news and economic policies of the Party and the country in the new media era.Its hot spots reflect the characteristics and development status of the official account.This paper focuses on statistics and research on the articles pushed by Economic Daily’s official account in 2020.First of all,data statistics and text analysis are used to classify tweets into politics,economy and culture according to the subject content,and summarize their hot topics.The official account has always maintained the central Party newspaper and economic newspaper positioning,as the party’s "mouthpiece" to convey information,promote socialist core values.Secondly,the case analysis method is used to demonstrate the editing strategy and operation characteristics of the official account from the four aspects of theme selection,report scale,title production and text language.In the process of communication,it is reflected in the authority of news sources,accurate reporting data,lively language and other aspects.Then,the paper takes 10 hot topics as an example and compares them with the public account of 21 st Century Business Herald,a similar media,to analyze their differences in communication strategies.The official account of Economic Daily,as a party newspaper media,mainly reports news and comments from a macro perspective,with strong positive orientation;The official account of21 st Century Business Herald is a business newspaper.Its coverage mainly focuses on in-depth reports from the perspective of enterprises,so as to maximize the understanding of events.Finally,the paper summarizes the shortcomings of the Economic Daily public account and puts forward the development strategies: first,innovate the creative mode and break through the traditional mode of the Party newspaper;Second,innovate reporting methods and increase the use of data news;Third,innovate the reporting mode and add in-depth reporting articles;Fourth,innovation writing mode,adhere to the principle of content first;Fifth,innovate the form of push to reduce excessively high frequency reports.At the same time,we hope to provide reference for related researches.