| The image of a scientist represents the image of science to a certain extent.Scientists are the backbone of promoting China’s scientific and technological development,undertaking many tasks such as scientific and technological research and the transformation of educational achievements.In the field of science communication,the role of a scientist is crucial.He is a participant in connecting the public,scientific research institutions,and local governments.Previous studies on the image of scientists mostly focused on news reports,interview documentaries or novels.With the introduction of the SARFT document on encouraging the broadcasting of science and technology programs at prime time,science and technology variety shows have also been launched one after another.Among them,"I Am the Future",which is popular on Hunan Satellite TV,integrates entertainment elements and uses a unique interactive way of experiential programs,starting from the preferences and needs of young audiences,telling the stories behind the scenes of scientists.The Chinese Academy of Sciences and the China Science Communication Bureau also recommended a large number of scientists for "I Am the Future",which is also a new form of scientific communication for scientists and the media to explore.Based on semantic network analysis,this theis discusses the construction and dissemination of the image of scientists in science and technology variety shows,presents the group image of scientists in a visual way,and conducts textual analysis on the images of scientists presented in science and technology variety shows,in order to build a future for science and technology variety shows.Provides some advice when creating a scientist profile.This study selects the text of the 24 episodes of "I Am the Future" as the data sample,analyzes and processes the external characteristics of the scientist group,and then organizes the evaluation and description of the scientists by others in the program into texts.After word segmentation,co-occurrence word frequency The matrix and visual output results get the semantic network analysis map of "I am the future" to build the image of a scientist.In order to explore the changes in the first and second seasons of the program in shaping the image of scientists,modular calculations were performed on the semantic network maps of the first and second seasons,and the changes in the program’s construction of the image of scientists were obtained.Analyze the general characteristics and preferences of "I Am the Future" in constructing the image of scientists.When the study found that "I Am the Future" built the external characteristics of the group of scientists,many Chinese scientists were invited,and many of them were excellent female scientists.Since the thematic orientation of the first and second seasons of "I Am the Future" has changed,the construction of the image of scientists has also changed from focusing on the social value of scientists to emphasizing the educational and guiding role of scientists.Through the semantic network map,it is known that the images of scientists presented in "I Am the Future" are mainly divided into four categories.Combining the semantic network map and the external characteristics of the scientist image,an in-depth analysis of the scientist image constructed by "I Am the Future" found that the program uses a life-like narrative strategy and a situational communication method to make the scientist’s image three-dimensional and fuller than "perfect".” is easier to impress people;the diverse images of scientists in the program have impacted the image of scientists in the eyes of the public in traditional concepts;the program’s construction of the symbol of scientists enhances the scientific and technological pride and recognition of the audience and even the people of the whole country,reflecting Based on the deep-level spiritual connotation of scientists,and based on this,it interprets the meaning of the image of scientists constructed in science and technology variety shows.Finally,there are deficiencies in science and technology variety shows in building the image of scientists,and some feasible suggestions are provided for them: continue to support the development of science and technology variety shows,and through more policy support,mechanism design and public opinion guidance,encourage more Scientists and teams of scientists participate in the practice of science communication;at the same time,the content design of science and technology variety shows should balance the relationship between scientific elements,scientist elements and entertainment elements.In the fusion,the corresponding boundaries and bottom lines are delineated. |
