| During the novel coronavirus pneumonia outbreak in 2020,the slow live streaming of "Leishenshan" and "Huoshenshan" hospitals captured hundreds of millions of users’ hearts.With the development and progress of modern communication technology,mobile news slow live streaming,a new form of communication,has gradually entered the public’s vision.Major platforms have also carried out the practice and exploration of mobile’s news slow live streaming.How to rationalize the scene in the slow live streaming of mobile news,so as to improve the effect of news communication is a problem faced by the media industry in carrying out slow live streaming of mobile news,and also the significance of studying the construction of slow live streaming of mobile news’ s scene.This thesis uses a combination of case analysis method and content analysis method to conduct in-depth interpretation of the "Leishenshan" and "Huoshenshan" hospital construction slow live streaming based on scene theory.How does this slow live streaming of mobile news capture the hearts of users? How did it become a phenomenal communication event? And how to optimize it in the future? Firstly,the construction of scene content of slow live streaming of mobile news is studied.The scene reshapes the content production logic and expands the scope of news topics,and the "background" scene is put in front to provide users with the original scene to meet the needs of users with diversified information.Secondly,the scene communication of mobile news slow live streaming is studied.Through this accompanying,participatory and "breaking circle" interactive communication,users form an identity and enhance user stickiness.Mobile news slow live streaming uses scene technology to create an immersive communication experience to meet users’ sensory experience and visual experience.Thirdly,it studies the scene technology construction of mobile news slow live streaming,and interprets the mobile news slow live streaming according to the big data and social media in the "five forces of the scene" proposed by Robert Scoble.Finally,the reflection and prospect of mobile news "slow live streaming" is put forward,and the future mobile news slow live streaming is applied to reasonable and correct scenarios,and there will be unlimited imagination.The study of mobile news slow live streaming is to more systematically understand its communication process and impact,and to apply it to more reasonable and correct scenarios in the future,give play to its communication advantages,and put forward optimization strategies for the future application of mobile news slow live streaming from the two aspects of production and dissemination,and provide some feasible reference opinions for news media to carry out mobile news slow live streaming,which has certain practical value. |
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