Research On The Marketing Strategy Of Red Tourism In Suichuan County,Jiangxi Province From The Perspective Of New Media

The development of Internet technology has created opportunities for the modernization,digitalization,informatization and intelligentization of tourism.The application of science and technology and the construction of smart scenic spots have put forward new requirements for different tourist destinations and different types of tourism marketing.Therefore,tourism marketing should also comply with the information reform of The Times and change the marketing channel from traditional media marketing to new media marketing.Taking red tourism of Suichuan county as the research object,thought to optimize the tourism new media marketing research target,using the method of field investigation and questionnaire survey analysis of the new media marketing status quo of red tourism,the results show that(1)the obvious advantages of new media marketing shows The Times development characteristics,can meet the demand of the scenic area of competition.The transformation of scenic spots from traditional media marketing to modern marketing is to meet the historical requirements of tourism marketing under the environment of scientific and technological development.(2)search engine,the video website,online communities,online travel platform,weibo,QQ space,circle of friends,We Chat public number,short video APP,spread the importance of the webcast is high,the effect is good,is an important means of suichuan red tourism marketing,including video website,online communities,We Chat public number,short video APP marketing advantage is obvious,Suichuan county is the priority of red tourism marketing direction;The importance of portal website is not high,the communication effect is not good,is not suitable for suichuan county red tourism marketing means,local new media marketing needs to be greatly improved.Based on the analysis results,the problems of red tourism marketing in Suichuan county are summarized as four aspects: the breadth of new media marketing needs to be expanded,the concept of new media marketing needs to be popularized,the channels of new media marketing need to be optimized,and the content of new media marketing needs to be enriched.New media marketing is a means that needs to be constantly promoted and updated.This paper puts forward corresponding marketing promotion strategies on the basis of problem orientation:(1)attach importance to the different needs of tourist groups and enhance the breadth of publicity;(2)Expand the universal benefit effect of new media knowledge and supplement the shortcomings of knowledge;(3)learn from new media marketing methods to expand marketing channels;(4)Optimize the construction of red tourism marketing platform and enrich the marketing content;(5)Establish red tourism database to enhance integrated marketing efficiency.Suichuan county needs to grasp the marketing technology at the forefront of The Times and optimize the tourism marketing mode,so as to promote the local red tourism to the whole country.