The Research On New Media Marketing Strategy For Tourist Destinations

With the advancement of economic and social comprehensive strength and people's living standards,tourism has become more and more popular as a way of life.According to the "National Tourism Work Report of 2018" issued by the National Tourism Administration,the overall contribution rate of tourism to the national economy in 2017 was 11.4%,and the status of the industry is increasingly important.Based on the comprehensive contribution of tourism to the economy,tourism has become an important direction for many cities to seek transformation and development.In the process of rapid development of the tourism industry,tourism resources have been continuously exploited and developed,and tourism products have become more diverse.The deepening of the increasingly sophisticated tourism industry chain requires the involvement of tourism marketing.In the meantime,the utilization,development,and maturity of information technology in the media have made new media a new type of marketing tool used in all major areas.In the process of tourism marketing,tourism is made full use of new media channels and platforms.The tourism destinations' images and products are fully marketed,and tourism service providers interact with travel consumers to facilitate channel exchange and product transaction of tourism marketing information.Moreover,tourists may share their feeling of tourism consumption through the new media platform,thus they become the purveyor of destination information in the process of consumption realization,forming marketing for tourist destinations and travel product lines and influencing other consumers.The first chapter of this article mainly focuses on the related concepts and characteristics of new media used in tourism marketing.Chapter 2 analyzes the necessity of the research on the marketing strategy of new media in tourist destination.Chapter 3 analyzes the status quo of Fuzhou's use of various media methods and strategies in new media travel marketing.Combine related theories to discuss the existing problems;Chapter IV describes other cases of domestic and foreign urban new media marketing and form a successful experience for reference marketing.Chapter V is based on the above chapters research,according to Fuzhou tourism Marketing reality,discussed and proposed how to improve the use of new media tourism marketing in Fuzhou to better its marketing effectiveness.Chapter VI is the conclusion and the prospect.