Research On Shandong Tourism Destination New Media Marketing

For a long time,the tourism destination marketing mainly depends on the traditional mass media.In the new media environment,How to make full use of new media in tourism destination,Publicity and promotion of tourism products,enhancing the visibility and broaden the sales of tourism products,then further influence of tourism products to consumers,Is the key to achieve the effective marketing of tourism destination.This paper focuses on the difference between new media marketing and traditional marketing,destination new media marketing mode of operation and practical reference.based on the analysis of new media marketing of tourism destination,combined with the current new media marketing in Shandong province,suggestions for the future development of Shandong province base on new media marketing,design an effective mode for Shandong tourism destination.This paper is divided into six chapters.The first chapter describes the research background,research significance,domestic and international tourism destination new media marketing situation.In the second chapter,the author analyzes the theoretical concepts of tourism destination,new media marketing and so on.The third chapter introduces the current situation of Shandong tourism destination new media marketing.The fourth chapter analyzes the problems of Shandong tourism destination new media marketing.The fifth chapter put forward the new media marketing strategy of Shandong tourism destination.The last part is conclusion.