| General Secretary Xi Jinping pointed out that new media and new technology should be used to make the work come alive,promote the traditional advantages of ideological and political work with a high degree of integration of information technology,and enhance the sense of modernity and attractiveness.This has pointed out the idea for universities to use short videos to promote ideological and political education.Short video realizes the unification of text narrative and image narrative,which is more suitable for the thinking logic and behavior logic of contemporary university students."Short video + ideological and political education of university students" further widens the communication channels,breaks through the limitation of time and space,and enhances the participation of the audience.At the same time,we should also pay attention to the hidden worries behind the advantages of short video technology,such as the weakening of the authority of the main body of ideological and political education of university students and the influence on the information identity of university students’ ideological and political education objects.How to make the ideological and political education of university students "change according to the matter,advance according to the time and new according to the situation",give full play to the advantages of short video information dissemination,and effectively improve the effect and quality of ideological and political education of university students is a very important issue of the times.Guided by Marxism,this paper explores the practical way of coupling "Short video +ideological and political education of university students" by making comprehensive use of the theories and research results of related disciplines of ideological and political education and communication,so as to enhance the effectiveness of university students’ ideological and political education in the new era.The paper is divided into five parts:Chapter 1 is the introduction.It mainly explains the background and significance of the topic,the literature review at home and abroad,the research idea and research method,and also points out the innovation and shortcomings of the thesis.Chapter 2 is the basic concept and theoretical foundation.It mainly elaborates the basic connotation,development history and communication characteristics of short videos;discusses the theoretical basis of the application of short videos in the ideological and political education of university students;analyzes the logical necessity of the application of short videos in the ideological and political education of university students.Chapter 3 is a questionnaire survey.The survey research is conducted to grasp the current situation of the role of short videos in the ideological and political education of university students and provide a realistic basis for the research of this paper.Chapter 4 is the analysis of the findings.On the basis of theoretical literature research and data sample statistics,the effectiveness and deviation of short videos in the ideological and political education of university students are analyzed,and the causes of the deviation are explored to lay the foundation for proposing the application strategies of short videos in the ideological and political education of university students.Chapter 5 is the application strategy.Combining with the above analysis,the application strategies of short video in the ideological and political education of university students are proposed: strengthening short video communication ability with conversion thinking as the basic;optimizing short video content output with technical correction as the key;building short video education platform with quality and efficiency as the core;purifying short video ecological environment with collaborative linkage as the guarantee. |
