Research On The Corporate Culture Of The University Presses Based On Ideological And Political Education

The university presses, as an important part of China’s publishing industry, bear the responsibility of propagating harmonious and advanced culture and its healthy development plays an important role in enhancing China’s cultural soft power. In the development of the university presses, the key to building the competitive culture lies in putting the ideological and political education as a guide to determine the right direction of the corporate culture. Thus, research on how to build the corporate culture based on the ideological and political education for the university presses is of great significance.This paper discusses how to build the corporate culture based on the ideological and political education for the university press. Firstly, this paper uses both the literature research and qualitative research methods, dialectically analyzes internal relations and the differences between the corporate culture and the ideological and political education, profoundly dissects the problems in the construction of the corporate culture at this stage and points out that as the important part of the ideological and political work, ideological and political education is significant in safeguarding the stability and pushing the development of university presses. Secondly, based on the general principles of corporate culture, this paper builds the specific principles for the university presses to follow and guides the concrete construction of the corporate culture from shaping the press spirits and nurturing the corporate values so as to realize the theoretical direction to the corporate culture. Finally, by building security mechanism of ideological and political education within the university presses, this paper guarantees that the ideological and political education can be able to be carried out in university presses, helps the ideological and political education to play its role in the corporate culture in establishing the correct corporate culture of the university presses.The structure of this study is divided into four parts. The first part discusses the theoretical value and practical significance of the topic discussed, and briefly introduces Situation of University Press of corporate culture. The second part explains the meaning, structure, functions and features of corporate culture, the development trend of university presses and the problems in the development process. The third part affirms the cultural construction achievements of university presses, and dissects the causes of the problems in the corporate culture construction of university presses in details. The fourth part builds the basic principles of university presses and guides the construction of the corporate culture from five aspects. And based on the corporate culture construction, this article builds the guarantee mechanism containing ideological and political education level, organizational level and mechanism level to protect the carry-out of the construction of corporate culture in university presses.