Research On Influencing Factors Of Social Media Information Quality

Social media has changed the communication pattern of traditional media,it has become the mainstream media to share knowledge and transfer information.Social media bring the convenience of information,but also cause more and more information quality problems,such as such as hyping and distorting user generated content,spreading false,vulgar and useless information,disclosing privacy,etc,making the information quality of social media face severe challenges.Therefore,it is important to find out the influencing factors of social media information quality and make the control and management of the information more targeted.This can help improve the user's information experience,promote the long-term development of the social media platforms and create healthy and stable Internet environment.First,establish the model of influencing factors of social media information quality.This paper analyzes and combs the relative research on social media and the influencing factors of information quality at home and abroad,Then define the connotation and characteristics of related concepts such as social media,social media information and social media information quality.Further more,by analyzing the theory of social media information quality in detail,this paper puts forward the hypothesis,establishes the theoretical model of influencing factors including information source reliability,technology of the platforms,government regulation and information literacy of general audience.Secondly,conduct empirical analysis and test the theoretical model.Based on the dimensionality of the model,this paper develops the scale and designs the questionnaire,By making a simple pre-test on the pre-survey questionnaire,the questionnaire is modified to form a formal questionnaire.Through collecting the data of the formal questionnaire,the empirical analysis is done by using mathematical statistics method,then the hypothesis test and further model correction are finished.The results show that the information source reliability,technology of platforms,the government regulation,information literacy of general audience all positively affect the information quality,and also the information quality of the general audience plays a partial mediating role between the government regulation and the information quality.Finally,according to the results of the previous verification,this paper puts forward the corresponding suggestions to improve the quality of social media information,summarizes the conclusion and points out the shortcomings and the future research direction.