Research On Value Co-creation Of Content Sharing Platform Based On User Experience Perspective

In the context of mobile Internet,the rise of sharing economy drives the development of content sharing platforms.With the progress of digital technology and the change of content production and consumption mode,the value co-creation of content sharing platform has also changed,and the continuous upgrading of content consumption has catalyzed the new mode of value co-creation of content sharing platform.At present,few scholars in the academic circle have systematically studied the new mode of value co-creation of content sharing platform from the perspective of user experience.The research on the new value creation mode of content sharing platform is helpful to analyze the internal mechanism of value creation and guide the platform to realize the maximum value.From the perspective of user experience,this paper selects bilibili Bullet-screen video website(hereinafter referred to as STATION B),a domestic content sharing platform,as a typical case,analyzes the motivation,behavior and results of value co-creation of content sharing platform with the help of value co-creation theory,and explores the value co-creation mechanism of content sharing platform.This study uses text analysis method,participatory observation method and in-depth interview analysis method to analyze the motivation and actions of loyal users of B station to participate in the content production and dissemination of B station,and analyzes the value co-creation process in the stages of value proposition,value creation,value transmission and value acquisition from the perspective of user experience.On this basis,the problems existing in the process of value co-creation of content sharing platform are found,and the improvement path is further proposed.This paper is mainly divided into five chapters.The introduction part mainly expounds the research background and significance of the topic,summarizes the core concepts and related theories,and further explains the research methods.The first chapter focuses on the research object--content sharing platform to carry out a detailed theoretical context,clarify the development status and characteristics of content sharing platform,and clarify the reasons for taking STATION B as the representative case of content sharing platform case study.The second,third and fourth chapters take STATION B as an example to explore the value cocreation process of content sharing platform from the perspective of user experience.The second chapter focuses on the motivation of value co-creation of content sharing platforms,and conducts in-depth research on the driving factors of their participation in co-creation from the perspectives of environment,platform and users.The third chapter attempts to restore the value co-creation behavior of content sharing platform from different perspectives of users and platforms.The fourth chapter studies the value accumulation methods in the four stages of value proposition,value creation,value transmission and value acquisition in value cocreation,analyzes the multiple paths of value co-creation,and summarizes the value cocreation mechanism of content sharing platform based on "motivation-behaviormechanism".The value co-creation of content sharing platform breaks through the traditional linear structure of value logic,and forms a circular network dynamic system of value cocreation through multi-party interaction between users and users and users and platform.The fifth chapter focuses on the problems existing in the process of value co-creation of content sharing platform and puts forward corresponding optimization suggestions.It provides constructive suggestions and methods for content sharing platform to enhance user activity and stickiness as well as enhance platform content productivity.