Study On The Transmission Of Chinese Tea Culture In Tik Tok Short Video

Tea has a long history in China.Along the Silk Road,porcelain,silk and tea have brought continuous wealth to China.After thousands of years of historical inheritance,China has formed a unique national tea culture,which plays an important part in the excellent traditional Chinese culture.Therefore,it is of great theoretical value and practical significance to study how to carry out cultural communication of tea culture in contemporary times.With the popularity of mass media,the use of new media technology to spread in today’s culture method can not only help new culture change of adaptability,more in line with the mainstream,also can make the information generated in the contact of the receiver on the culture of dependence,and promote cultural factors can slowly into People’s Daily life.From the perspective of the influence of Chinese tea culture on China’s humanistic feelings,the current research on Chinese tea by scholars from all over the world is very comprehensive and scientific.The research results mainly focus on the relationship between sociology,art and natural science and tea culture.From the perspective of communication,especially in recent years,the domestic research on the perspective of video communication based on static short films is an innovation and extension of China’s tea ceremony research.The status of Chinese tea in China is now more than just a drink.After thousands of years of development and inheritance,tea has rich cultural connotations in China’s traditional culture.Therefore,the value generated by tea ceremony culture has a very important impact on the cultural communication strategy of Douyin short video.This paper combs the development course of Tea culture in China,further analyzes and introduces the connotation of tea culture and the problems encountered in the current communication mode,and expands the extension of tea culture connotation in the new era background.Of the history of Chinese tea culture at home and abroad communication process and current situation in detail,emphatically to the spread of Chinese tea culture in trill short video platform are analyzed in detail,the main contents,characteristics,effect and strategy,the significance and the resulting thinking aspects has carried on the thorough research,In addition,by studying that Chinese tea culture can be rapidly and widely spread through mass media at present,the organization and economic and trade exchanges also promote the cross-regional spread of Chinese tea culture.Through the analysis of these aspects,it is found that the significance of Chinese tea culture becomes more profound in the continuous inheritance and dissemination.At the same time,it mainly analyzes the problems to be solved in the current communication of Chinese tea culture and provides some ideas for the communication of Chinese tea culture in the future.