Short Video Network Celebrities From The Perspective Of New Cultural Mediators

The phenomenon of "Internet Celebrity" is a cultural phenomenon based on the development of Internet technology.It reflects the Public aesthetic in the consumptionera.At the same time,as the New Cultural Intermediaries in the Internet age,this gyroup is also the representative of the operators in consumer culture.If we just take the phenomenon as a way to be the celenbrity in the Cyberspace,we must ignore the uniqueness and richness of this group as a phenomenon,and not find they are an increasingly important social force to affect the consumer culture and public life.This paper takes short video Internet Celebrity as the research object,puts it in the context of consumer culture,and uses the New Cultural Intermediaries theory to explore its positionin in the consumer culture.In the process of research,this paper attempts to solve the following problems:1.What are the similarities and differences between the short video Internet Celebrity and the New Cultural Intermediaries?Is it as the New Cultural Intermediaries,which makes contribution to the consumer culture?2.How does the short video Internet Celebrity occupy a favorable position in the consumer culture?3.After the short video Internet Celebrity occupy this position,how does it spread the consumer culture?4.Short video Internet Celebrity,under the theoretical view of New Cultural Intermediaries,as "quasi-intellectuals",under the topic of aesthetics and consumption,have they fulfilled the responsibility of medium and the correct exercise s right?The paper is divided into the following four parts:The first part is to clarify what is the short video Internet Celebrity and tells about its relationship with the New Cultural Intermediaries,in order to discuss the position of the short video Internet Celebrity in the consumer culture during the social transition period in China.The second part is to study the consumption behavior of the short video Internet Celebrityin the dissemination content,and thus how the short video Internet Celebrity get this position in the consumer culture.In the third part,the short video Internet Celebrity behavior of producing "new culture" in the process of communication is taken as the research object,and how to expand its influence and gain benefits after analyzing its status in the consumer culture.The fourth part,based on the theory of the New Cultural Intermediaries,from the "quasi-intellectuals","aesthetic and consumption" and its responsibilities as a medium,the role of the short video network reds is fully customized、anatomy and critical reflection.From the three aspects of traditional intellectuals,ordinary short video audiences and national supervision,it provides feasible suggestions for how to update the iterative Internet Celebrity phenomenon orderly and healthy development of the network.