The Communication Strategy Research Of The Chinese Provincial TV Logo Culture

In China’s TV market of booming development and continuous improvement of the TV system, thecompetition between the TV organization gradually white-hot, and especially provincial TV competitionbetween the increasingly fierce, the media and the Internet have sprouted emerging, facing the complexaudience market, some provincial TV have racked my brains seizes the market. But with the idea spread by"disseminators standard" to "recipients standard" further change, TV media homogeneity competitionintensified. TV media should be in this situation attract more audience, improve the rating of the media, andexpand the advertising profits, in addition to the "specialize in" outside, should also be made "imageprojects". That is a characteristic of the TV show, also want to pay attention to improve media brand image."Half the brand is culture", the brand is the carrier of culture, culture is condensed in the enterprisebrand essence, but also of the seepage in brand management idea, the process of thoughts and behaviourand team style reflect. Look at the provincial level in the development situation of satellite TV, whenproducts (program content, form) homogeneous degree more and more high, provincial TV media in theproduct, the price, the channel on more and more cannot make a difference to gain a competitive advantage,a brand culture just provide a solution. So, as a media sticker brand culture identification, become thevarious television media focus of concern. As a swim in the visual media special coordinate between, thelogo design and its connotation and the creative and culture to reflect, more as a form of intangible assets,gradually become spoiled the audience all over television, market segmentation of weapons. And in theenterprise culture propaganda popular today, identification of the media is contained more culturalsignificance of TV enterprise culture.Communication was the TV culture’s home as a type of public communication mode."Electronicdissemination technology for developing countries provides potential channels of information, thesechannels can lead to more incredible audience, can break through the national library fence, ordinarypeople to spread the information, can through the demonstration, professor complex skills to. Can almostget in the speech communication effect of face to face."This paper studies to this paper researches from television logo cultural Angle, with visual languageand brand culture construction related concepts and theoretical basis, and provincial TV to the spread of culture identification theory research made a brief clear context comb, and further expounds the culturalcommunication with the spread of the center for theoretical in TV culture spread the application process. Inaddition to the spread of culture today marks the detailed situation analysis, through the study of the logospread characteristics, and the comparison research different TV media logo culture dissemination, fromvisual language communicates to the spread of culture, positioning, and integrated marketing promotion,the brand culture spread from multiple perspectives, such as the updating and maintenance of China’sprovincial TV logo culture transmission in strategic discusses, through to the domestic provincial TV logoculture, established the system, complete and independent logo culture communication model, in the newmap reading age rapidly improving cultural influence and continue to visually attractive TV media industryprovides a set of standard culture communication operation system.