A Study On The Spread And Management Of Rumors On Social Media In The Post-Epidemic Era

As the New Year begins in 2020,the Coronavirus pandemic,accompanied by a number of online rumors,has left the public urgently needs to know the reliability of the information.In the context of the online rumors caused by COVID-19,the pervasiveness of audience of social media and "we media" has increased the propagation speed of online rumors,broadened the propagation scope,and improved the multi-platform generation,multi-channel propagation and complexity of guidance.The study on the spread of rumors in social media can not only discover the spread rule of rumors in social media,but also point out the existing problems in rumor governance,thus providing reference for the governance of vaccine online rumors.Taking the theory of information cascade as its theoretical basis,the thesis takes the rumors of COVID-19 vaccine on social media as the research object and uses the software Nvivo11.0 to encode the rumor text and conduct analysis.The thesis adopts the questionnaire method to analyze the spreading effect of the rumors of COVID-19 vaccine on social media.Through content analysis,it is found that the distribution of rumor category is positively correlated with social public relevance.The more closely the rumor content connects with the public,the more rumors there are.Rumors themed with "harm" continue to dominate in the rumors of COVID-19 vaccine on social media.Through the questionnaire method,it was found that the spread effect of COVID-19 vaccine rumors on social media was more extensive,and the spread power was stronger before vaccination,and rumors related to personal interests were more powerful,and rumors could indeed reduce the public’s willingness to be vaccinated.After summarizing the problems existing in the rumor management of COVID-19 vaccine on social media,it is found that there are problems such as overall insufficient prevention,ineffectively accurate rumor refuting and poor implementation of the institution in rumor management on social media.In view of the above problems,this thesis puts forward countermeasures from three aspects: popularize professional knowledge,improve audience’s media literacy,and build a diversified rumor prevention mechanism;promote the transformation of the role of information management agencies,promote the operational advantages of social media,and build a fusion rumor refuting mechanism;establish social media credit system,improve legal system of rumor punishment,construct social media rumor reward and punishment mechanism,and finally build a comprehensive,systematic,scientific and effective governance system in the process of mutual integration and promotion of all subjects.