Research On The Risk And Control Of Business Model Innovation In DigitalEconomy

In recent years,with the development of Internet + and mobile 5G and other emerging technologies,digital economy has exerted a huge impact on the market after the development of informatization,industrial digitization and digital industrialization,and the rapid growth of digital economy related businesses.This also brings challenges to the development and transformation of traditional manufacturing enterprises.If enterprises want to seek better development in the digital economy,they need to innovate business models to adapt to the development trend.In the process of the development of the new business model,the financing and investment of enterprises and other activities have changed,and the development strategy of enterprises also changes with the development of enterprises,and the resource allocation and operation mode of enterprises are also changed.However,in the process of this series of changes,there are also many risk factors that affect the development of enterprises,which restrict the development of enterprises.Therefore,it is not plain sailing for enterprises to innovate business model under the digital economy,and relevant risks need to be analyzed and controlled.Haier group is a leading position in China’s traditional manufacturing enterprises,and its business model innovation is also well known.Since haier has proposed the new business model of "one person",the enterprise has undergone two development strategy changes,and the innovation of the business model has been constantly upgraded and evolving,which has led to unreasonable phenomenon of large-scale investment,resulting in inventory backlog and possible cash flow failure.Therefore,while upgrading the business model and innovation,haier has constantly put forward new development concepts,such as small and micro enterprises,win-win value-added table,chain group and other emerging words with haier’s characteristics are emerging in an endless stream.This paper USES the case study method to select haier group,a typical enterprise that carries out business model innovation in digital economy in manufacturing enterprises,analyzes the possible risk problems in the process of business model innovation,and puts forward relevant Suggestions for risk control.Provide Suggestions on risk control of business model innovation in digital economy for enterprise management and other manufacturing enterprises.This paper first sorts out the relevant concepts and theoretical basis of digital economy,business model and risk control,expounds the relevant research results of scholars at home and abroad,and redefines the business model in combination with this paper.Then,the overall situation of business model innovation for enterprises under digital economy is analyzed,and the process of business model innovation is divided into three stages: the germination of new mode,the development of new mode and the maturity of new mode;Then,it analyzes the development process of enterprise business model innovation under the current digital economic background and the possible risks and manifestations of haier in obtaining relevant benefits.The main forms of technical research and development level need to be improved,operational mode exists,financial management is not perfect and market competition is fierce.Finally,the reasons for risk generation are deeply analyzed,and the risk control countermeasures for enterprises to innovate business model under digital economy are summarized.It mainly includes: paying attention to the improvement of the quality of patent innovation,reasonable planning of the use of funds,balancing the risk of merger and acquisition and improving the competitiveness of intelligent home market,etc.,so as to provide Suggestions and reference for the transformation of traditional manufacturing enterprises and business model innovation.