Research On Risk Management Of "Internet Plus" Business Model Innovation

With the development of modern information technology,Internet technologies such as social networking,mobile payment,cloud computing,and big data have had a subversive impact and impact on the traditional business model of enterprises.After Premier Li Keqiang proposed the "Internet Plus" action plan,"Internet Plus" brought a new technological economic paradigm and provided business opportunities for the diversified development of enterprises.In order to achieve sustainable competitive advantage and achieve profit growth,many companies seek to change business models and carry out "Internet Plus" business model innovation.However,due to the many uncertain factors in the innovation process,the external environment is complex,the consumer demand is constantly changing,and the limitations of the company's own resource capabilities,especially the characteristics of "Internet Plus" openness,sharing,connection,coordination,etc.,make it In the process of "Internet Plus" business model innovation,enterprises are bound to be accompanied by risks.The risk may cause huge losses to the enterprise,even the failure of innovation,and whether the key risks in the innovation process can be effectively identified,evaluated and controlled,which greatly affects the business operation and the success or failure of the enterprise.Therefore,it is of great significance to study the innovation risk management of the "Internet Plus" business model.The paper firstly defines the research object and defines the related concepts of "Internet Plus" business model innovation.Secondly,it absorbs the research results of the "Internet Plus"business model innovation path and the stage of the "Internet Plus" business model innovation process.Divide and identify the main activities of innovation,establish an identification framework for risk influencing factors;then,start with the environmental analysis stage,the innovative design stage,the organizational planning stage,and the model execution stage,combined with literature analysis and expert interviews,through the state of the enterprise,the network environment,Value proposition,value creation,value acquisition,resources and capabilities,industrial environment and macro environment analysis,identify the risk influencing factors in the "Internet Plus" business model innovation process,and factor analysis of the data obtained from the questionnaire through SPSS 24.0.Out of the key risk influencing factors in the innovation process,and extracting the six common factors of risk,named macro and industry risks,innovation culture risk,technology-driven risk,business and human risk,network security risk,supply chain relationship risk;Risk control is the goal,Transform the key risk factors obtained in the previous paper into measurable indicators and establish a risk evaluation indicator system.The thesis uses the weighted method of subjective and objective combination,using the analytic hierarchy process and the entropy weight legal weight,combined with the fuzzy comprehensive evaluation method to construct and solve the "Internet Plus" business model innovation risk assessment model;further,the high-level risk obtained through the risk assessment model With the general risk,the control countermeasures and suggestions are proposed respectively.Finally,the typical cases are selected,and the operability of the "Internet Plus" business model innovation risk assessment model is verified through analysis.