The Content Production Strategy Of The New Mainstream Media Based On The Logic Of Influence Generation

The new mainstream media is a policy concept born in response to the new communication pattern,and its influence relies on various channels such as channel construction and talent mechanism,but the core approach is ultimately positioned in content production.In other words,in the process of increasing the influence of new mainstream media,high-quality content plays an important role.However,if the new mainstream media wants to maximize the role of content in enhancing its influence,it is a good way to conduct targeted analysis of content according to the logic of media influence.From the perspective of the occurrence logic of media influence,the study deeply explores the characteristics of media content presented on its chain,and mainly uses the content analysis method to study specific cases,and tentatively proposes a content production strategy for new mainstream media to enhance its influence.According to the logic of the occurrence of media influence,the audience’s contact with media content is the first link in the realization of influence,inspiring the media not only to pay attention to their own brand image and content distribution channels,but also to grasp the prominence of the way when presenting content,especially the need to play a good role in the eye-catching role of news headlines.The second link in the realization of influence is that the audience can accept the media content,which requires the quality of the content produced by the media,at this time,not only the information must meet the basic needs of the audience,but also the reading experience on the new media platform is also crucial,and it is necessary to leave enough space for niche needs.As for the third link of the spread of influence,the redissemination of the audience has become the key to its true realization,and the guidance of the media in the content is sometimes important.Since the opening of the new media account,the influence of People’s Daily on the new media platform has been continuously improved,and it has always remained in the "vanguard" position,so by studying the content characteristics it produces on the new media platform,it can find some content production strategies suitable for the new mainstream media that are suitable for dissemination in the new media environment.After data analysis,this study found that the news content of the "double micro" platform of the People’s Daily is often presented in the form of integrating multiple media elements,especially the news headlines are very suitable for the psychology of the audience,so as to attract the contact of the audience.In terms of content quality,the news reports released by the "double micro" platform of People’s Daily can not only send out a powerful and attitude voice on major events,but also innovate the expression style according to the content theme and create a variety of "human settings",thereby enhancing the acceptance of the audience.In terms of content guidance,the report of the People’s Daily’s "double micro" platform uses both emotional and rational methods to improve the possibility of the audience to re-disseminate the content,and makes full use of We Chat’s interface design function and Weibo’s communication characteristics to enhance the effect.Therefore,for the new mainstream media,it is achievable to grasp the law of influence and work content.On the one hand,when the media presents content,it is necessary to organically integrate various media elements,appropriately enhance the subjectivity of news headlines,and improve the possibility of attracting audience contact.On the other hand,it is necessary to strictly control the quality of content and provide news information quickly and well,which requires the media not only to adhere to the original intention of news in the Internet environment,but also to make good use of the content provided by the audience.Moreover,the new mainstream media must learn to adapt to the Internet environment,in addition to the expression style and language characteristics of innovative content,they must also adhere to the principles and bottom line to avoid excessive entertainment.In addition,when the media guides the audience through content to re-disseminate,it can use reasonable persuasion methods and flexible guidance methods for different platforms to maximize the effect.In the current communication environment,the improvement of content production level is an effective means to promote the further improvement of the influence of new mainstream media,which also means that new mainstream media need to be constantly updated to adapt to the rapidly changing communication ecology.Taking the content production characteristics of the national mainstream media as a mirror,the new mainstream media can not only grasp the overall trend of development,but also gain certain progressive experience,so as to realize the construction of their own influence in a rapidly changing environment,and truly keep the source of sustainable development in the tide of the times.