Research On The Design Of The Integrated Publishing Project Of "Environmental Protection Science Popularization For Children

The publishing industry is an industry that relies on content creation and technological innovation.With the continuous development and innovation of technology,we have entered the era of mobile Internet.The publishing industry has made considerable progress.The integrated development of traditional publishing and digital publishing has become the publishing industry.The new direction of transformation and development.In this context,the children’s book publishing industry occupies a large part of the publication market,the market share is increasing year by year,the development momentum is very strong,and the market prospect is very broad.In the era of mobile Internet,people’s reading methods and reading habits have undergone tremendous changes.Diversified product forms and diversified reading methods,and the rise and development of online reading,e-reading,mobile reading,and network reading have brought opportunities and challenges to the traditional publishing industry.The traditional publishing industry has begun the development path of digital transformation,and the integration of traditional publishing and digital publishing has become a major trend in the development of the publishing industry.In recent years,the children’s popular science book market has developed and prospered,showing a prosperous development momentum.However,behind the prosperity and development,many problems have been exposed in the children’s popular science market,such as serious quality,insufficient originality,lack of interest,etc.,especially It lacks a platform for readers to experience personally,and it is difficult to meet the needs of readers.Environmental protection has become a topic of concern to the whole people.Under this background,children’s environmental protection science is very important.How should children’s popular science publication develop in the context of integrated publishing?What new changes can integrated publishing bring to children’s environmental protection science publishing?What impact can the integrated publishing of children’s environmental protection science bring to the transformation and development of the publishing industry?In response to these problems,this project is based on integrated publishing,with the topic of "environmental protection+publishing" as the entry point,and plans to build an all-media product chain centered on the "children’s environmental science enlightenment" integrated publishing project,including "children’s environmental science enlightenment" "Series of 6 books,build digital resource service platform,WeChat public service platform,audio and video digital resource library and other digital platforms,use digital technology and Internet thinking to broaden the industrial chain and product form of the project,and provide readers with a comprehensive and multi-angle view Content and services to promote the sustainable development of the project.The purpose is to explore the integrated development path for children’s popular science publishing in the era of mobile Internet through individual cases.The full text is divided into seven parts.The first chapter is the introduction.It analyzes the background and significance of the project,sorts out and analyzes the environmental protection science children’s books on the market,the existing pediatric science publications and digital resource service platforms;Chapter 2 puts forward the overall design plan and implementation basis of the project,as well as the feasibility analysis and target market analysis of the project;Chapter 3 elaborates the book publishing plan of the project,including project introduction,project implementation plan,editing ideas and design ideas;Chapter 4 describes the construction plan and main content of the project’s digital resource service platform;Chapter 5 describes the project management model and characteristics,project promotion plan and brand building plan;Chapter 6 analyzes the project’s profit model and expectations Benefits,including social benefits and economic benefits;the seventh part is the conclusion,summarizing the project,looking forward to the future market prospects of the project from the aspects of academic and practical significance,and expounding the integration of "children’s environmental protection science enlightenment" from the above seven aspects Publishing project.It is hoped that through the author’s research and active exploration in practice,it will provide a new path for the integrated development of children’s popular science publishing,and also provide a certain reference for the transformation and development of the publishing industry.