Application And Analysis Of 3D Animation Technology In The Packaging Of Dating TV Program

With the development of television industry,coupled with network television make the whole industry increasingly competitive.Television producers have come to realise the importance of improving the quality of TV programs,which aims to acquire the approval from the audiences.Three-dimensional animation technique has become the key element of the design of the television programs’ title.This paper cited some dating shows as examples including "You Are the One","perfect","City of love" and so on to briefly analyse the prospect of using modern digital media technology in TV programs.The aim of this article is to analyse the development history and current situation of the worldwide TV packaging industry,the technical characteristics of three-dimensional television and its prospect and mainly combined with the graduation project "Good marriage "program overall packaging,analysis and investigate the design and production process of program titles,special effects of LOGO subtitles.photomontage.With the advent of digital times,three-dimensional computer animation plays an increasingly important role in the field of television production with the new creative approach,the magical creative effects,which is also cost efficient.For audiences,animated titles and the Logo design are the most common and familiar external signs of TV columns.A symbol with personality traits is often one of the important external roles in the viewing of audience.Along with the progress of the social,economic and cultural,audiences’ aesthetic fashion develops continuously.Beautifully tailored titles are essential and vital to the high quality columns.Well-designed,unique and creative external packaging is needed for a competitive TV program.Additionally,external packaging also represents the overall competence the TV station,television channel,and TV program.