Xiaohongshu "Sports Book" Works Description Repor

At present,with the prosperity and development of China’s country’s economy,the steady progress of society,and the people’s material life level enhancement,people’s concept of sports has also undergone essential changes.With the increasing awareness of public health and fashionable lifestyles,people are more pursuing leisure,entertainment sports that can improve the quality of life and fully experience life.Therefore,in order to further effectively exert the fitness,education,political,economic and entertainment functions of sports,it is necessary for our country to promote sports that can help economic development,increase consumption upgrades,enrich mass culture,and lead fashionable life.Fashion Sports,Leisure Sports is a youthful product that highly meets the requirements of the times.At the same time,in the wave of Internet development,Xiaohongshu has emerged in such a fiercely competitive new media industry with its unique marketing model of "content + community + e-commerce",and it has a large number of young people.The group that pursues fashion sports fits well with the positioning of Xiaohongshu,a youthful platform.This report mainly takes the Xiaohongshu self-media account operated by the author as an example,and designs the operation plan of the fashion sports self-media account.The plan is mainly guided by Focus Communication Theory and Fan Economy,and analyzes the internal and external environment of account operation with the help of SWOT theory.The specific operation plan is: first,account positioning.Regarding user positioning,users are subdivided from gender,age,etc.,and their target users are selected.Regarding content positioning,the operation content of the account is determined from the aspects of the trend of the times and the characteristics of the operating platform;second,the section design.It is mainly divided into two sections: video and pictures,and the video section has created four sections: sports journal awards,sports fashion blockbusters,fashion sports,and Xiao Yang’s exclusive specials.Third,push frequency.The operation plan proposes the operating frequency of "daily,weekly,monthly".It has been more than a year since the account was first created.Up to now,the Xiaohongshu account "Sports Book" has gained 941 fans,with a total of 4.8W likes and favorites.The current achievements of the account have reached the expected goal,and the author will continue to operate it in the future,in order to attract more public attention and participation in sports.