SWOT Analysis Of The Integrated Development Of Sports And Health Care Industries In Shizhu Count

With the development of contemporary social economy,the number of young people with aging,sub-health and health preservation is also increasing.With the promotion and gradual implementation of the Party’s poverty alleviation and rural revitalization policies,people’s income level has been improved,and people who participate in sports and health care have become more and more widespread,and their awareness has gradually matured,which has driven the consumption of the sports industry and promoted the development of the integration of sports and health care industries.People’s investment in sports and health care industry is also increasing,which also provides a golden opportunity for the integration and development of sports and health care industry.Due to the favorable geographical environment and policies of Shizhu County,it also ushered in the spring of health care industry development.In order to accurately analyze the current situation of the integration and development of sports and health care industry in Shizhu County,Chongqing.In this paper,literature research,field survey,questionnaire,SWOT analysis and other methods are used to draw a conclusion that the development of sports and health care industry integration is not well understood and lacks market norms;The integration of sports and health care industry has a single investment and financing channel;The integration of sports and health care industry results in the shortage of talents and the low cultural quality of employees.By analyzing and studying the current situation of the integration development of sports and health care industry in Shizhu County,Chongqing,and combining the current situation of the development of Shizhu County,Chongqing,this paper puts forward a new way for the integration development of sports and health care industry in Shizhu County,Chongqing: strengthening the awareness of sports industry development,standardizing market development;Expand financing channels and create brand characteristics;Cultivate and introduce cultural,tourism,health care and sports service talents,formulate reasonable routes,and achieve balanced development in all regions.This paper studies the current situation of the integration and development of sports and health care industry in Tujia Autonomous County of Shizhu County,and puts forward countermeasures and suggestions for the existing problems.From what is the achievement of "health care stone pillar" and what is the disadvantage of the process of "health care stone pillar",it discusses what is the sustainable development of "health care stone pillar",and provides suggestions for the development of "health care stone pillar",Thus,the integration and development of sports and health care industry in Shizhu County can be further standardized and rationally developed,providing effective reference for the integration and development of sports and health care industry in other regions.