Measurement Of The Integration Level Of China’s Leisure And Fitness Industry And Health Care Industry With Analysis

With the national fitness,sports power and the strategy of healthy China put forward,the topic of national health has risen to the strategic height of the country,how to proceed from the actual needs of residents for healthy life,further improve the national health policy,in a real sense to carry out national fitness activities,is an imminent research topic.As a leisure and fitness industry with strong participation and high exercise flexibility,its essence is to improve residents’ physical and mental health.The health industry through the integration of food,health,tourism,accommodation,transportation,purchase,leisure,performing arts and other industries,its starting point is also the physical and mental health of residents.The effective integration of the two may improve the residents’ healthy living standard and contribute to the national health policy of our country.In this context,this paper has conducted an in-depth study on the integration of leisure and fitness industry and health industry.In the research,this paper first applies the relevant data of 6 industries including leisure fitness,health care and tourism industry from 2015 to 2020.Grey correlation method is used to explore the related degree between leisure fitness industry and health care industry and other industries,and further establish VAR vector autoregression model on leisure fitness industry and health care industry.Examine the interaction between the two industries.Then,relevant data of the two industries in 30 provinces,cities and autonomous regions(except Tibet)during 2015-2020 were applied to explore the development situation of each province,city and autonomous region by coupling coordination analysis,and development evaluation index system was constructed to measure the integration level of the two industries.The conclusions are as follows: First,the leisure and fitness industry and the health care industry have the potential of integration and interaction,but there is a one-way negative effect of the leisure and fitness industry on the health care industry.Second,the overall integration level of leisure and fitness industry and health care industry has gradually increased,but the integration level is not balanced in various places,and the gap is further widening.Third,our leisure fitness industry and health industry fusion has the development conditions,but there is a bottleneck in the process of integration.According to the research conclusions,in order to further enhance the integration degree of leisure and fitness industry and health industry,the following suggestions are put forward:First,improve the classification standards of various industries,and reduce the negative effect of the two industries with multiple subjects.Second,local governments should break administrative barriers and improve the policy support system.Third,we need to raise people’s awareness and establish a market system featuring "leisure,fitness and health".