Research On The Development Strategy Of Sports Tourism In Hubei Province From The Perspective Of Industry Integration

As a product of the integration and development of sports industry and tourism industry,sports tourism is becoming more and more popular because of its growing emotionality and interest.Therefore,it has become a point of economic growth.In addition,Hubei Province has rich natural tourism resources and a long history of human landscape,and has the objective conditions for the development of sports tourism.With the continuous development of information technology,the idea of "Internet +" has gradually become popular among people,and the integration of all walks of life is becoming increasingly evident.Under the background and era of the deepening integration of contemporary industries,sports tourism emerges as the times require.The integration and development of sports tourism is the extension of the original industry,which can promote economic growth and improve people's living standards.Based on the perspective of industrial integration,this paper studies the integration and development of sports and tourism in Hubei Province.Through the methods of documentation,field investigation,expert interview and logical analysis,the data and opinions needed in this paper are analyzed and studied.Based on the analysis of the current situation of sports industry and tourism industry in Hubei Province,the paper finally constructs the sports and tourism industry in Hubei Province.Three modes of tourism integration and development.At the same time,it puts forward specific solutions to the specific problems of the three modes.It is concluded that:1.The development status of sports industry in Hubei Province can not be separated from the financial support of the policy.Although the form of development is good,the overall strength is not perfect.The present situation of tourism development in Hubei Province is mainly manifested in the increase of total tourism income and the number of visitors year by year,but there is a problem of unbalanced urban development.2.This paper analyses the integration mode of sports tourism from theperspective of industrial integration in Hubei Province.The first model is the development model of infiltration and integration.The definition given is the infiltration of ontology at the intersection of different industries.The problems pointed out are: excess budget,use of venues,tourism development and urban environment.The enlightenment of solving the problem is: to organize large-scale sports events according to local conditions,to combine local characteristics with large-scale sports events,to deal with the use of venues,and to deal with urban problems.The second model is the extended integration development model.The definition given is the integration of products with common features and functions.Points out the problem is: sports market shrinkage and lack of integration technology.The enlightenment of solving the problem is to expand the consumption demand of sports market and strengthen the research of integration technology.The third model is the recombinant fusion development model.The definition given is the process of integration of original independent products through recombination under the same set.The problems pointed out are that the ideological concepts are not up to date and the theoretical level is insufficient.The enlightenment of solving the problem is to reshape ideas,strengthen cooperation and strengthen the construction of theoretical level.