Research On The Evaluation And Optimization Of The Competition Benefits Of The China Tennis Tour (Rizhao Station

As a national original international tennis event established in 2020,the China Tennis Tour is not only an effective attempt to create its own,independent and self-organized brand events,but also an important path to build high-quality professional competitions and promote the popularity of tennis in China,and an important starting point to implement the national strategy of "sports power" and "Healthy China".In recent years,Rizhao has accelerated the integrated development of sports and the city,striving to build a "dynamic city,sports city,healthy city".As the largest and internationally first-class tennis center in Jiangbei,Rizhao will host the branch of China Tennis Tour in 2020,which will play an important role in popularizing Rizhao tennis,enhancing the city’s brand image and stimulating the city’s vitality.Taking sunshine station of China Tennis Tour as the research object,this paper adopts literature method,AHP and Delphi method to sort out relevant literature of event benefit evaluation,construct the index system of event benefit evaluation of China Tennis Tour,conduct empirical research on sunshine station event of China Tennis Tour,and propose corresponding optimization strategies according to the scoring results.To provide reference for the high quality development of China Tennis Tour.Based on the research process and result analysis,the conclusions of this study are as follows:(1)The benefit evaluation of the event refers to the impact of the benefits brought by the event from the beginning,including social,economic,cultural,ecological and other aspects of the benefits,which have both short-term and long-term effects.(2)The benefit evaluation index system of China Tennis Tour(Rizhao Station)includes five first-level indexes: "economic benefit","social benefit","cultural benefit","sports benefit" and "ecological benefit";Including "direct economic benefit","residents happiness benefit" and other13 secondary indicators;There are 48 third-level indicators,including "impact on tourism" and "new city landmarks".(3)Using AHP and entropy method,the weight of the event benefit evaluation index of China Tennis Tour(Rizhao Station)was determined.The weights of the first index were calculated as economic benefit(0.1192),social benefit(0.2702),cultural benefit(0.2584),sports benefit(0.2931)and ecological benefit(0.0591).(4)According to the benefit Evaluation Scale of China Tennis Tour event,the benefit of the event is divided into four levels,among which,80～100 scores are classified as "excellent" level;A score of 60 to 80 is considered "good";Scores of 40 to 60 are classified as "medium";Scores of less than 40 are classified as "poor".(5)According to the benefit Evaluation Scale of China Tennis Tour event,an empirical study is conducted on the Rizhao Station event of China Tennis Tour in 2021.In the empirical study,the benefit evaluation was scored,and this event got 73.20 points.According to the score evaluation level,it is concluded that this event is rated as good.(6)Propose to expand the scale of media broadcasting and strengthen financial subsidies;Promote the development of event tourism,improve the physical tourism industry chain;Promote the construction of tennis culture and build the brand of characteristic events;Enrich the talent flow mechanism,enabling professional talent training;Give full play to the ecological benefits of the event to help urban economic take-off and other optimization paths.