Research On Media Communication Of Tour Of China

All Media Development Pattern becomes an important force which can promote the development of Sporting Events. Sporting events and media services combined with each other to more closely. Under the close relationship between sports and media communication event multi-interst demands will be a potential driving force to permeate in the process of media communication of sport events. In a certain extent, media communication will turn into be a marketing tool of events equity return.Combined with the current development of China’s sports events, this paper chooses the Tour of China which can be a representative of China professional bike race as the research object. The paper will make an analysis and research for Tour of China’s media communication which be of semi-commercial properties.This paper will be base on spread theory and journalism theory, in accordance with major sports media propagation and media operating rules, and use field surveys, expert interviews, literature, content analysis and other research methods, divide the paper into five parts, which is the basic situation of the tour of China, the definition and characteristics of media communication, four types of media communication of Tour of China, the further analysis of media communication of Tour of China, thinking on Tour of China’s media communication.Through the analysis and research of these five parts, the paper can conclude the following conclusion:Firstly, Tour of China’s media communication has been affected by the multi-stakeholder demandsSecondly, Tour of China’s media spread pattern can be summarized as the three media pattern, which is can be described as "the most valuable,the most conventional and the most potential"Thirdly, There is formed a multi-level and close relationship between media communications and Tour of China itself.Fourthly, media communications of Tour of China’s effect is far more obvious.Fifthly, Tour of China has still existed some shortcomings in media communications. These deficiencies undermine the healthy operation of the event, as well as the event own development, the organizers, organizer, sponsors groups’ interest and even the audience.The last but not least, the paper chose the Tour De France which is belonging to the the same type of Cycling events as the reference, and draws some feasible suggestions which is good for the development of Tour of China’s media communications.On this basis, the paper will further integrate with Tour of China’s actual situation, and draw useful experience of Tour de France, to find some feasible suggestions and measures to improve the current predicament during the media communication of Tour of China.