Study On Spatial Narration And Communication Strategies Of Rural Short Video

"Spatial narrative" is a prominent manifestation of the "spatial turn"in the field of narratology,which emphasizes the participation of "space" in the whole process of narrative.The unique geographical environment and cultural heritage of the countryside attract many creators to join in the process,and the spatial narrative of the countryside runs through the whole process,and the charm of the countryside short video lies in the creators’reconstruction and presentation of the narrative space.As a new form of media,the emergence of rural short videos has,to a certain extent,broken the top-down communication structure,enabling individual farmers and the resulting professional groups to make full use of the convenience brought by this form of media to record rural life,show rural cuisine and pass down rural skills.This paper adopts literature analysis method,case study method and other research methods,takes spatial narrative theory as the basis of research,takes rural short videos on Jitterbug platform as the research object,and conducts research from three aspects of spatial narrative,dissemination,dilemma analysis and construction strategy in rural short videos.The first part of the paper is about the spatial narrative in rural short videos.The definition of spatial narrative in rural short videos is derived from the interdisciplinary study of film spatial narrative,that is,through the analysis and summary of film spatial narrative theory and rural short videos in rural narrative space,the two aspects of "spatial form" and"main function" are analyzed and corresponded.By analyzing the spatial narrative theory of film and rural short video in rural narrative space,the basic construction of rural short video spatial narrative is initially outlined.The second part of the main paper is the dissemination of rural short videos.We try to explore the three aspects of communication content,communication subject and communication channel from Maslow’s hierarchy of needs theory and Henry Lefebvre’s spatial production theory,and grasp the rural short video communication system as a whole,in order to promote the benign development of rural short videos.The third part of the text is the dilemma analysis and construction strategy of rural short video spatial narrative.Mainly from the perspective of spatial narrative,this paper analyzes the existing problems of rural short video,such as local display,weak follow-up development,capital squeezing space,and puts forward corresponding construction strategies.The study of rural short videos through the theoretical perspective of spatial narratology not only enriches and expands the construction of the theoretical system of short videos,but also provides a new context for the concretization of theories related to spatial narratives,and provides reference and reference for the production and theoretical research of such short videos.