Design And Implementation Of Agricultural Electronic Commerce System Based On WeChat

China is a cast land with abundant resources,which determines that our country must attach great importance to the development of agriculture.The report of the 19 th CPC National Congress put forward that the issue of agriculture,rural areas and farmers is a fundamental issue concerning the national economy and people’s livelihood.We will give priority to the development of agriculture and rural areas and accelerate their modernization.As a large agricultural country with abundant agro-products,China should have a broad market in agro-products,but it is affected by actual sales activities.Some characteristic and high quality agro-products improve the productivity but fail to open the sales channels they need,resulting in the relative surplus in the actual production and sales of agro-products.The continuous progress and development of the changing consumer market demand makes the original agro-products marketing mode has been unable to meet the market demand.At the same time,the rapid development of information technology,the continuous update of network market and the logistics environment make the majority of agricultural producers pay more and more attention to network marketing.This research is based on the actual situation of citrus marketing of Shimen county Changde city Hunan province,using O2 O stereo marketing technology combining We Chat public platform to develop agricultural e-commerce system suitable for local features,hope this kind of developing system for agricultural producers can be used in lower development and maintenance costs and can be cut down agricultural producers’ sales section.We want to use this agricultural e-commerce system to improve the competitive power and revenue of agro-products through the network marketing.Firstly,introduces the rapid development of agricultural modernization in China under the background of "Internet +" era,and some problems in the process of development.And then,based on the agricultural product network marketing as the application background,this thesis designs an e-commerce platform We Chat terminal using HTML5 technology and combining the design and implementation of We Chat official account and We Chat payment function.At the same time,we using the UML modeling technology and JAVA development technology to design and manage the entire platform management side,in order to realize the design of agro-products electronic commerce system based on We Chat.It is hoped that the system can solve some problems in citrus marketing,broaden marketing channels,reduce promotion costs and improve the income of agricultural producers.