Research On WeChat Official Account Of Design

It's the seventh year since the WeChat came out from November,2011.The WeChat Official Account became a kind of comprehensive effect that could impact economics,social and culture inversely,especially it aims only provide a normal platform for users from beginning.The WeChat Official Account good at positioning marketing advertising and other commercial interests accurately at economic part.However,at the social impact part,the Official Account becomes transmission platform that help some hot news diffusion rapidly,and it will attract social concern and discussion.Meanwhile,it creating a further way to prove the voice of public and also it will offer a higher public free speech capability.More and more companies,social organizations and publics willing to register a new account,and try to explore different using functions and methods.At the first,overview and definition different WeChat Official Account and then shows the huge value of Wechat public platform by analyse communication effectiveness,lightweight design.The main part of this project,discussed the visual design and interactive design of WeChat Official Account image mechanism design.The visual design which includes figures,words,colors,distributions and H5 video was discussed as how to design these elements both realize function and visual aesthetics satisfyingly.On the other hands,summary the right way that can be heighten the user experience and interaction by analyse session plate,contents of article push,and other plates.Finally,using above theories and discusses the conclusion,the WeChat Official Account “Poetry in knives” was created and management consistently.This WeChat Official Account aims to design image mechanism and argument and verification the conclusion.I hope it can provide a new idea for who want to design the WeChat Official Account visual design and interfacial design.At the end,hopefully this project becomes references that usefully by WeChat Official Account management and design.