Research On The Idea Of Chengshewo’s Running Newspapers For The Common People

As a representative of the private newspaper industry,Chengshewo runs a newspaper that spans several key cities and has a wide audience.As a representative of the private newspaper industry,he runs newspapers in several major cities with a wide audience.He believed that the common people were an important target group for the popularization of newspapers,and his stance of running newspapers for the common people was evident in the design of the system,layout and content,which contributed to the modernization of Chinese newspapers.Chengshewo ’s idea of running newspapers for the common people was rooted in the special historical context of twentieth-century China and coincided with the ideals of newspaper intellectuals to help the world.Against the backdrop of the commercialization of private newspapers,Cheng continued his own practice of running newspapers while reflecting on the problems and ways out of the profit-seeking and chaotic status quo of the newspaper industry,in search of the most ideal model of running newspapers.In the 1930 s,taking the study of Western journalism as an opportunity,I strengthened the concept of audience and criticized the excessive freedom,and combined with my own localized experience and thinking,I finally established the goal and position of running newspapers for the common people,and regarded it as the direction of journalism.He believes that the short-term purpose of running a newspaper for the common people is to give voice to the people,while the long-term purpose is to fight for the real development of the Chinese newspaper industry,and the innate mission of newspapers is to protect the interests of the public.At the same time,the newspaper should make a series of adjustments in its content to empower the common man’s voice,increase the number of social news related to the common man,and use a combination of supplements and reviews to comfort the common man.At the same time,newspapers should be concise and popular in form and close to the common people,and in sales and distribution,they should adapt to the consumption ability of the common people.For the newspaper industry,it promoted the prosperity and diversified new ecology of the press,became an early model of the civilian newspaper,and realized the gradual expansion and extension of the reading group;for the readers,it broke the communication barrier with the civilians,made their diversified information needs largely satisfied,integrated into the spiritual life of the civilians,and defended their For the readers,it has broken down the communication gap with the common people,made their diversified information needs largely satisfied,integrated into the spiritual life of the common people,and defended their individual interests.The idea of running newspapers for the common people can explain the complexity of his identity as a writer and businessman,which is an important professional position and goal.Although his idea of running newspapers for the common people has some flaws and hollowness,it still makes a useful exploration for the modernization and transformation of China’s journalism,and inspires contemporary journalists to establish solid professional beliefs and guide public opinion correctly.