Research On Digital Reading Anxiety And Its Dissipation Strategies In The Digital Publishing Environment

Digital reading anxiety is a negative emotional and psychological experience that accompanies digital reading behavior and ultimately has a negative impact on the digital reading effect.In the digital publishing environment,digital media and technology participate in the whole process of readers’ digital reading,reshaping the interface,scene and the relationship between readers,and readers’ digital reading anxiety is inseparable from the influence and stimulation of the digital publishing environment.This paper examines the formation of digital reading anxiety and its dissipation strategies in the digital publishing environment by combining relevant theories in communication and psychology.On the basis of clarifying the basic concept of digital reading anxiety,we analyze the mechanism of digital reading anxiety in the digital publishing environment;through semi-structured interviews and questionnaires,we further sort out the influencing factors of digital reading anxiety in the digital publishing environment,and propose strategies to dissipate digital reading anxiety based on the results of empirical research.In the digital publishing environment,the occurrence of digital reading anxiety follows the trajectory of the stressor-stress state-result performance,and the digital publishing environment stimulus is the main stressor of digital reading anxiety subjects.The empirical analysis found that the negative content of digital publications,anxiety marketing,functional design,content overload issues,and current social factors that are widespread in digital reading all has a strong influence and stimulus on readers’ digital reading anxiety levels.The irritating factors in the digital publishing environment will first act on readers’ digital reading self-efficacy,lowering their expectations that they can efficiently complete quality digital reading behaviors,which in turn trigger a stressful state of digital reading anxiety.The dissipation of digital reading anxiety in the digital publishing environment should uphold the concept of collaborative and systematic governance,reduce the situational stimulation of digital reading,and enhance readers’ sense of self-efficacy.